Tag Archives: tips

Best Strategies to Market and Promote your Practice

After you have found the best medical office space for lease and opened your practice, your marketing goals are simple: You want to capture the greatest number of new patients while retaining as many existing patients as you can. It goes without saying that we live in an information-overloaded, short attention-spanned society. So, how do you break through the noise, rise above the crowd, and shine? You create a targeted marketing plan that considers who you are, who you know, and what resources you have at your fingertips.
For more information about office space in Los Angeles and running your medical practice, get in touch with Boulevard Medical Properties today.

Building a Strategic Marketing Plan

French writer Antoine de Saint-Exupery was quoted as saying, “A goal without a plan is just a wish.” These words apply to success in marketing, too! Marketing is a business strategy and must be planned as such.

Branding

Patients have as many options for healthcare services and providers as you did when you were searching for the best medical office space for lease (a lot). If you don’t want to “look” the same as everybody else you must establish a well-differentiated, unique, and memorable brand by creating a value proposition.

A value proposition is a statement of the value you promise to deliver. It should always do three things:

  1. Explain how you will solve your patients’ problems or improve their situation.
  2. Deliver specific benefits.
  3. Tell the ideal patient why they should patronize your medical practice and not the competition’s.

Some classic examples of value proposition themes that work are:

  • “Best Quality”: Do you hold yourself to the highest standards? Can you claim to provide a higher quality service than your peers? Do you have proof of this?
  • “Best Bang for your Buck”: Do you provide excellent service at reasonable prices? Is your practice geared towards being affordable to the average family?
  • “Luxury and Aspiration”: Do you perform cosmetic procedures such as elective surgery or cosmetic dentistry? Even if you don’t, you might fit into this category if you offer VIP service or treatment!
  • “Must-Have”: Do you provide a service your market cannot live without? Are you necessary? This category can work for many medical professionals.

Online and Social Media Marketing

Your website and other internet resources are underutilized methods of getting and retaining patients. Here are some tips on how you can focus your marketing power online.

Your Website

The goals for your website are that it be simple, modern, and easy to understand. Placing a large “Schedule an Appointment” button on several pages of your site makes it easy for patients to reach you.

Social Media

By far the most important social media channel to be on is Facebook. It has quite simply become ingrained in our culture and our daily lives, no matter our ages. Create an official Facebook page to share content that informs and educates your patients. If you don’t know where to start, try posting answers to some patient questions.

Reviews and Testimonials

What people say about you online counts. To manage this, make it a practice to ask your patients to post about their experience at the end of each visit. This will usually be on a website like Yelp, but you may also have a “Testimonials” page on your website where they can post.

Email Marketing

Collect all your patients’ email addresses so you can send them appointment reminders and updates. Use a service like Mail Chimp or Constant Contact to streamline your messaging. You should aim to communicate with your clients at least once per month.

Guerilla Marketing

Guerilla marketing practices are known to be modern, effective, and cheap. They involve promoting your practice in unconventional ways with a small budget.

Plan an Event

Identify your target market – pregnant women, retirees, parents – and plan a public event at your practice with that audience in mind. The event allows potential patients to meet you and your staff, see your office, and ask questions. For example, a dermatologist might offer a free skin cancer screening at an open house and book regular office appointments at the event.

Be Available to the Media

Newspaper and TV reporters are always looking for health experts to speak up on the health story of the day. Consider what areas your practice specializes in and put yourself out there as a knowledgeable source. This can not only put your name in the minds of prospective patients but also lend you credibility.

Referral Marketing

Many medical practices and specialties rely on referrals from other practitioners. Referrals can also come from current patients or even your own staff. Ultimately, referrals from any source are based on strong relationships.

Referrals from other physicians and their staff come from being secure in the knowledge that the patient will be taken care of, and the timeliness of reports back to the referring physician.

Further, you must educate and empower your employees to be ambassadors of your practice. “A happy medical assistant who loves her job and knows the high level of customer service your practice offers will want to sing your praises,” says Marlee Ward, President of Rx MD Marketing Solutions.

Similarly, your patients can be a powerful marketing force. Just as they do with their favorite restaurant or a reliable bank, your patients will share their experiences at your office with their family and friends. Take advantage of that with a patient loyalty program: If your office offers elective procedures, you could give a discount to those who refer you – such as 50% off laser treatments.

Choose Boulevard Medical Properties to find the best medical office space for lease in Los Angeles! Our dedicated team of expert real estate professionals will help you locate the perfect space, navigate lease negotiations, and guide you all the way through design and construction. For more information, call 818-882-5700 or contact us online!

9 Tips for a Successful Staff Meeting

As medical professionals, it is your job to take care of your patients and those who seek your care. But, as a business, it is also important that you create a cohesive, healthy work environment so that all your employees or coworkers can work to their fullest potential.

For doctors who run their own business, it is extremely important to serve both your patients and your staff and utilize both your people skills and your medical training to allow your business to function at its highest level. Although being both a medical professional and a business owner can feel overwhelming and extremely compartmentalized, there are a few areas where these two professional hats overlap, and one of those is in running staff meetings.

Effective staff meetings have the potential to bring about high performance and positive changes within the workplace, while ineffective staff meetings have the potential to derail productivity and create strained relationships between coworkers. Creating an environment where staff meetings are truly effective is essential to the growth and productivity of the workplace.

To find your ideal medical office lease in Los Angeles, contact Boulevard Medical Properties today.

In this article, we are outlining 9 tips to help you run a successful, productive, positive staff meeting!

1. Find a time that works for most of your employees and their schedules

Finding a time that isn’t going to interrupt the flow of your employees’ day is an important aspect to setting a meeting. Find a time that works for the greatest number of people. Maybe a catered lunch meeting is your answer! Maybe a coffee meeting in the morning is right for you. Whatever it is, being considerate of everyone’s schedule and putting in a little effort to make the timing work for everyone will go a long way.

2. Invite Relevant People

Considering who will find the information in the meeting relevant is crucial to efficiency. Only invite the people who need to be there. Inviting other people causes irritation and distractions.

3. Outline a Clear Objective

When you schedule a meeting, have an objective in mind. General meetings often yield no results. When you have a goal, it is easier to focus the meeting to help meet that goal. Make your objective clear not only to yourself, but to everyone attending the meeting.

4. Use Notes

It is very easy to get off track in a meeting, particularly if other people chime in and take the conversation off course. Bringing notes or an outline can help bring things back into focus and ensure that all the things you plan to say get said.

5. Take Notes

When other people have ideas or make good points, jot them down. Not only is this beneficial to you moving forward, but it shows you are engaged in the meeting and take their thoughts seriously.

6. Encourage Engagement

Ask questions, listen to answers, and encourage everyone in attendance to engage. Meetings allow you the opportunity to hear different perspectives and fresh ideas, and you won’t get either of those if none of your attendees engage with you.

7. Manage Conflict

If there is to be a conflict, manage it. Fighting or hot-headed back-and-forth bring very little positive result. Moderation is key in meetings where attendees get emotional, and it can prevent the entire meeting from turning out to be a waste of time. Additionally, managing conflict in a meeting will prevent conflict from spreading into the workplace.

8. Stick to the Schedule: End on Time

There are few things more frustrating than scheduled meetings that drag on far beyond the scheduled time. Respect the time and attention span of your attendees and end a meeting on time. If you don’t get to something, keep it on your agenda and cover it in the next meeting!

9. Create Actionable Plans

Before you dismiss your employees, make sure anything you want done is set into action. Create action items and tasks when appropriate and make goals that are attainable!

Medical Office Space for Lease in Los Angeles

At Boulevard Medical Properties, our goal is to help you create the best, most positive and productive workplace. If you have questions about medical office space for lease in Los Angeles, how our office leasing system works, or anything else under the sun, please give us a call today!

Becoming a Better Office Manager

Managing a medical office can come with a lot of tough decision-making, conference sitting, and note taking. But there are several ways that you can harness your natural skill and leadership into making your office a cohesive, harmonious, and productive workspace.

As an office manager, you may be the one taking the most flak from other staff members and departments regarding performance or statistics. And whether you are actually responsible for these things, it’s good to be aware and progressive in helping your team come up with the best solutions to solve any given problem. In order to prevent you from being known as the “lazy” office manager in your space, our friendly staff members at Boulevard Medical Properties have some ideas for you to follow to help you stay on your game.

To find the medical office rent in Los Angeles that suites your needs best, get in touch with Boulevard Medical properties today.

Answer All of Your Calls

The best kind of office manager is one who is present at all times. This means taking the time to answer your calls and return any messages that are left for you. This lets the client or customer know that you are on top of the goings-on around the office, and that you wish to give them individual time and attention.

The same goes for emails. Try to give yourself no more than a 24-hour turnaround rate with your emails. If someone sends you a message, you should be responding to them in less than a day.

Understand Your Employee’s Tasks

Don’t be afraid to work right alongside your staff members. You should have a clear understanding of what they’re doing, so that you can perform the job as well. Knowing what your employees are tasked to do, and the process of completing those tasks can help you better prioritize projects and manage talents in the workplace. Plus, you’ll be able to see the full fruits of your employees’ productivity as well!

Get Up from Your Desk

While answering your calls and emails is very important, it’s also important that you not spend all day at your desk. You should be able to get up and walk around to monitor the activity of your staff members day by day. Stepping out of the office lets your employees know that you are approachable and share an active interest in the work being performed on that day.

You can observe and interact with your employees and clients several times a day so they understand how present and passionate you are on a daily basis. This is the best way to know what’s going on in your clinic, and it will help you feel like you don’t have to manage from afar.

Be a Great Example for Your Team

You want to approach each new day by asking yourself the question, “What can I do to be a good example today?” Show your employees that you respect them by getting familiar with the work they’re doing. Get your hands dirty by learning to work right alongside them, observing and interacting with the practices that will work best for your clinic. Be attentive and present, making sure to answer all calls, emails, and questions that come your way. Be proud of what you do!

It’s important to meet with designated representatives or outside clients to review new proposals that can help your practice become more efficient and profitable. Avoid starting rumors or promoting gossip by maintaining the workplace as an honest and trustworthy environment. Ask questions in areas you do not know and seek to improve upon your every skillset. Your team will truly notice your efforts!

Medical Office Rent in Los Angeles

For more information about becoming a great clinic office manager, or if you are in need of a trustworthy space for rent, you can contact us online at Boulevard Medical Properties any time. You can also give us a call at (818) 882-5700 to speak with a representative right away. We look forward to helping you find the right medical office rent in Los Angeles!

Communication Tips Every Manager Should Practice

Excellent communication is a foundational management skill. But ask managers how often they talk to their employees, and you’d be surprised by their answer. After you secure your medical office lease in Los Angeles, it’s time to dial in your office’s communication.

According to a Gallup report, managers account for a huge variance in employee engagement. The lack in engagement was due to the managers’ inability to create an environment where employees feel comfortable and motivated.

The report further explains that reliable and meaningful communication is the basis of a healthy relationship between employee and manager. But it’s not enough for managers to talk to employees during performance reviews; communication should be consistent whether it’s done in person, through email, or over the phone.

Given the importance of communication in the workplace, managers need to practice open communication with their employees. Here’s how they can start:

1. Establish the culture

It starts with the manager. Being transparent about the challenges of the company and its goals establishes trust among employees. Start by scheduling confabs with team members. The informal nature of communication will help personnel become comfortable in sharing their insights and challenges.

If possible, meet employees one-on-one. It’s an excellent opportunity for managers to check on individual employee’s progress and talk about roadblocks. A team huddle is also a great tool for catching up with the team’s progress. Keep the meeting short (about 10-15 minutes) and reserve the lengthier meetings for quarterly assemblies.

2. Listen, listen, listen

It’s not called communication if only one person is doing all the talking. Listen to what the employees are saying (and not saying). Sometimes what is unspoken weighs more than what is clearly articulated.

Take feedback seriously and offer an explanation why the company cannot implement their suggestions, if that is the case. If the employees seem to be timid in giving comments, consider the company’s attitude toward receiving feedback. It is possible that the employees feel hostility from management whenever they offer criticism.

3. Recognize good work

When it comes to giving feedback, most managers are quick to point out the negative. Although constructive criticism can be a tool for helping an employee improve his performance, it still feels good to hear the good things. When delivering positive feedback, make sure that it’s specific (“Your competitive analysis helped us develop a new product that the competition doesn’t have.) and close to the time when the positive behavior was shown.

However, there are times when negative feedback is necessary. When delivering negative feedback, find a private place where you can discuss the areas for improvement. Be specific in your comments, just as you would in giving positive feedback.

4. Aim for brevity

Efficient communication is about delivering your message in the most succinct way possible. It’s about showing respect to employees and their busy schedules. Whenever possible, say only what is necessary. Remember, brevity is beautiful.

5. Establish a means of communicating

Your office culture determines the medium for your message. Although email is acceptable, nothing beats face-to-face communication. Coaching and counseling require a person’s undivided attention and are best for in-person meetings.

Moreover, written messages can be construed differently. That said, the message is best delivered electronically if it’s more of an FYI and does not require input. Urgent matters, however, should be conveyed in person. Email often lacks the context and the tone present in verbal communication. Because of this, the messages do not often create an impact among employees.

Employees want to know that their contributions matter. It’s hard for them to see how their involvement helps the company reach its goals if managers don’t reach out to communicate this. Managers have the responsibility of creating a shared vision for their team.

Medical Office Lease in Los Angeles

Boulevard Medical Properties helps tenants find the perfect space for their medical lease in Los Angeles. Contact Boulevard LA today to set an appointment.