Marketing practices have evolved substantially with the addition of social media, but this also means it is easier to negatively impact your marketing strategies as well. Find out what the top 10 things to keep in mind when marketing your medical practice are by reading through the educational guide from Boulevard Medical Properties, then call today to discover all of your options for new medical suites for lease today!
Utilize Social Media Correctly
Social media has become a way to instantly connect with your target audience for significantly less than traditional marketing costs. However, this also means that any major mistakes or slip ups are not only instantly accessible to your clients, they are permanent since social media lives on the internet. Use your social media to promote healthy, positive news about your practice and staff, and be sure to always get consent when posting faces of anyone who isn’t your staff.
Implementing SEO The Right Way
Like social media, SEO or Search Engine Optimization, can be incredibly beneficial when used correctly, or detrimental when used improperly. The best way to make sure your SEO strategy is correct and beneficial is to hire an expert who knows a lot about how best to implement practices in order to not get marked down by internet search engines. SEO differs from paid ad services because all your traffic is garnered organically as opposed to paying for users to find your site.
Introducing Paid Search Ads
Paid search ads work very similarly to both SEO and social media marketing, with one caveat being that you have purchased the ads. Whether you are purchasing search engine or social media ads, this technique can be an effective way to traffic users to your website or page and transfer those users into paying customers. Don’t spend money that you shouldn’t have to by finding an expert on paid search ads, or you can study up on the subject before diving in with your first big investment.
Word of Mouth Marketing
Word of mouth marketing will take you back to the very basic ideal of marketing. This technique takes longer to implement, as it relies on the speed of organic communication and basic human need for medical services through your clientele, but it can result in loyal, long lasting clients. To ensure that your word of mouth marketing is optimal, always treat patients with kindness and attention to ensure that they have a great time in your office and are likely to tell others about your practice and procedures.
Promotional Marketing Strategies
Promotional marketing can be defined by a few different things, but mainly, it means your practice is using a promotion of some sort to get new customers in the door. Try offering a free medical service for new clients, or money off a popular service to introduce your business to the community. Any promotional work will do, as long as it is in the interest of the customer!
Email Marketing Campaigns
Another more basic and established marketing technique is email marketing. To ensure that this technique is beneficial, take down the emails of all clients and reach out to them regularly to update them about the practice, or to offer special deals on medical services. Be sure to email about updates that are not only promotional base to establish a good relationship with clientele.
Community Outreach Marketing
Show the community you work in that you are committed to their wellbeing! Participate in local events by setting up a booth or start your own event to get your practice name and face out to the public. Garnering goodwill for the community will enable new customers to choose your practice the next time they need a medical service!
New Client Marketing
New client marketing is incredibly important for any business, but especially a new practice. Offer special deals to first time patients and offer to give them a tour through your new office to establish trust! Find the best new medical suites for lease with help from Boulevard Medical Properties now!
Client Retention Marketing
Maintaining your clientele is just as important as getting new patients through the door. It is much cheaper to maintain an existing client than it is to get new patients set up, so make sure to devote enough of your efforts to keeping current clients involved in your practice!
Collaborative Marketing Strategies
Working together with other business in your community can be an effective marketing strategy as well. Pick well established and highly reviewed businesses to partner with and reach out to a whole new demographic of clients! Find the perfect medical suites for lease when you contact Boulevard Medical Properties today!