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10 Things to Keep in Mind When Marketing Your Medical Practice

Marketing practices have evolved substantially with the addition of social media, but this also means it is easier to negatively impact your marketing strategies as well. Find out what the top 10 things to keep in mind when marketing your medical practice are by reading through the educational guide from Boulevard Medical Properties, then call today to discover all of your options for new medical suites for lease today!

Utilize Social Media Correctly

Social media has become a way to instantly connect with your target audience for significantly less than traditional marketing costs. However, this also means that any major mistakes or slip ups are not only instantly accessible to your clients, they are permanent since social media lives on the internet. Use your social media to promote healthy, positive news about your practice and staff, and be sure to always get consent when posting faces of anyone who isn’t your staff.

Implementing SEO The Right Way

Like social media, SEO or Search Engine Optimization, can be incredibly beneficial when used correctly, or detrimental when used improperly. The best way to make sure your SEO strategy is correct and beneficial is to hire an expert who knows a lot about how best to implement practices in order to not get marked down by internet search engines. SEO differs from paid ad services because all your traffic is garnered organically as opposed to paying for users to find your site.

Introducing Paid Search Ads

Paid search ads work very similarly to both SEO and social media marketing, with one caveat being that you have purchased the ads. Whether you are purchasing search engine or social media ads, this technique can be an effective way to traffic users to your website or page and transfer those users into paying customers. Don’t spend money that you shouldn’t have to by finding an expert on paid search ads, or you can study up on the subject before diving in with your first big investment.

Word of Mouth Marketing

Word of mouth marketing will take you back to the very basic ideal of marketing. This technique takes longer to implement, as it relies on the speed of organic communication and basic human need for medical services through your clientele, but it can result in loyal, long lasting clients. To ensure that your word of mouth marketing is optimal, always treat patients with kindness and attention to ensure that they have a great time in your office and are likely to tell others about your practice and procedures.

Promotional Marketing Strategies

Promotional marketing can be defined by a few different things, but mainly, it means your practice is using a promotion of some sort to get new customers in the door. Try offering a free medical service for new clients, or money off a popular service to introduce your business to the community. Any promotional work will do, as long as it is in the interest of the customer!

Email Marketing Campaigns

Another more basic and established marketing technique is email marketing. To ensure that this technique is beneficial, take down the emails of all clients and reach out to them regularly to update them about the practice, or to offer special deals on medical services. Be sure to email about updates that are not only promotional base to establish a good relationship with clientele.

Community Outreach Marketing

Show the community you work in that you are committed to their wellbeing! Participate in local events by setting up a booth or start your own event to get your practice name and face out to the public. Garnering goodwill for the community will enable new customers to choose your practice the next time they need a medical service!

New Client Marketing

New client marketing is incredibly important for any business, but especially a new practice. Offer special deals to first time patients and offer to give them a tour through your new office to establish trust! Find the best new medical suites for lease with help from Boulevard Medical Properties now!

Client Retention Marketing

Maintaining your clientele is just as important as getting new patients through the door. It is much cheaper to maintain an existing client than it is to get new patients set up, so make sure to devote enough of your efforts to keeping current clients involved in your practice!

Collaborative Marketing Strategies

Working together with other business in your community can be an effective marketing strategy as well. Pick well established and highly reviewed businesses to partner with and reach out to a whole new demographic of clients! Find the perfect medical suites for lease when you contact Boulevard Medical Properties today!

Best Strategies to Market and Promote your Practice

After you have found the best medical office space for lease and opened your practice, your marketing goals are simple: You want to capture the greatest number of new patients while retaining as many existing patients as you can. It goes without saying that we live in an information-overloaded, short attention-spanned society. So, how do you break through the noise, rise above the crowd, and shine? You create a targeted marketing plan that considers who you are, who you know, and what resources you have at your fingertips.
For more information about office space in Los Angeles and running your medical practice, get in touch with Boulevard Medical Properties today.

Building a Strategic Marketing Plan

French writer Antoine de Saint-Exupery was quoted as saying, “A goal without a plan is just a wish.” These words apply to success in marketing, too! Marketing is a business strategy and must be planned as such.

Branding

Patients have as many options for healthcare services and providers as you did when you were searching for the best medical office space for lease (a lot). If you don’t want to “look” the same as everybody else you must establish a well-differentiated, unique, and memorable brand by creating a value proposition.

A value proposition is a statement of the value you promise to deliver. It should always do three things:

  1. Explain how you will solve your patients’ problems or improve their situation.
  2. Deliver specific benefits.
  3. Tell the ideal patient why they should patronize your medical practice and not the competition’s.

Some classic examples of value proposition themes that work are:

  • “Best Quality”: Do you hold yourself to the highest standards? Can you claim to provide a higher quality service than your peers? Do you have proof of this?
  • “Best Bang for your Buck”: Do you provide excellent service at reasonable prices? Is your practice geared towards being affordable to the average family?
  • “Luxury and Aspiration”: Do you perform cosmetic procedures such as elective surgery or cosmetic dentistry? Even if you don’t, you might fit into this category if you offer VIP service or treatment!
  • “Must-Have”: Do you provide a service your market cannot live without? Are you necessary? This category can work for many medical professionals.

Online and Social Media Marketing

Your website and other internet resources are underutilized methods of getting and retaining patients. Here are some tips on how you can focus your marketing power online.

Your Website

The goals for your website are that it be simple, modern, and easy to understand. Placing a large “Schedule an Appointment” button on several pages of your site makes it easy for patients to reach you.

Social Media

By far the most important social media channel to be on is Facebook. It has quite simply become ingrained in our culture and our daily lives, no matter our ages. Create an official Facebook page to share content that informs and educates your patients. If you don’t know where to start, try posting answers to some patient questions.

Reviews and Testimonials

What people say about you online counts. To manage this, make it a practice to ask your patients to post about their experience at the end of each visit. This will usually be on a website like Yelp, but you may also have a “Testimonials” page on your website where they can post.

Email Marketing

Collect all your patients’ email addresses so you can send them appointment reminders and updates. Use a service like Mail Chimp or Constant Contact to streamline your messaging. You should aim to communicate with your clients at least once per month.

Guerilla Marketing

Guerilla marketing practices are known to be modern, effective, and cheap. They involve promoting your practice in unconventional ways with a small budget.

Plan an Event

Identify your target market – pregnant women, retirees, parents – and plan a public event at your practice with that audience in mind. The event allows potential patients to meet you and your staff, see your office, and ask questions. For example, a dermatologist might offer a free skin cancer screening at an open house and book regular office appointments at the event.

Be Available to the Media

Newspaper and TV reporters are always looking for health experts to speak up on the health story of the day. Consider what areas your practice specializes in and put yourself out there as a knowledgeable source. This can not only put your name in the minds of prospective patients but also lend you credibility.

Referral Marketing

Many medical practices and specialties rely on referrals from other practitioners. Referrals can also come from current patients or even your own staff. Ultimately, referrals from any source are based on strong relationships.

Referrals from other physicians and their staff come from being secure in the knowledge that the patient will be taken care of, and the timeliness of reports back to the referring physician.

Further, you must educate and empower your employees to be ambassadors of your practice. “A happy medical assistant who loves her job and knows the high level of customer service your practice offers will want to sing your praises,” says Marlee Ward, President of Rx MD Marketing Solutions.

Similarly, your patients can be a powerful marketing force. Just as they do with their favorite restaurant or a reliable bank, your patients will share their experiences at your office with their family and friends. Take advantage of that with a patient loyalty program: If your office offers elective procedures, you could give a discount to those who refer you – such as 50% off laser treatments.

Choose Boulevard Medical Properties to find the best medical office space for lease in Los Angeles! Our dedicated team of expert real estate professionals will help you locate the perfect space, navigate lease negotiations, and guide you all the way through design and construction. For more information, call 818-882-5700 or contact us online!

Getting More Patients Through your Front Door

Are you putting enough effort into your online marketing? 76% of patients use hospital sites and 52% use health information sites when researching specific health information, such a condition they or someone they know may have. This study highlights the importance of online resources when it comes to finding a doctor, dentist, hospital, nursing home, etc. Even still, using your website and other internet resources is an underutilized method of getting more patients. For more on securing your medical office lease in Los Angeles, contact Boulevard Medical Properties today.

1. Your Website

The priorities for your website are to be simple, modern, and easy to understand. Your patients should easily know how you can help them, and you should make it easy for them to say yes to being helped. Have a very large, prominent, “Schedule an Appointment” button on several pages on your site.

Also, you should offer a “lead generating asset” that establishes you as the authority in your field. This could be something like a “Cost of Braces Calculator” or “Guide to Eating Out After Bariatric Surgery.”

2. Social Media

There are so many social media channels. Which should you be on? The answer is simple – Facebook. It has over 2 billion users and it has become ingrained into most people’s lives, young and old.

You can create an official Facebook page where you post updates about your practice, share testimonials, and share content that informs and educates your patients about your specialty. If you’re looking for content to post, start with questions you get from your patients.

3. Online Advertising

Google AdWords is a pay-per-click advertising service which is part of what is called Search Engine Marketing (SEM.) Basically, you can “buy” certain words and phrases that people search for on Google. Whenever someone types in your word or phrase, your listing will show up at the top of the results page. According to Geonetric, 81% of people click on a sponsored link when looking for health information, which could be crucial for gaining attention for your facility.

4. Reviews and Reputation Management

A Pricewaterhouse Cooper survey revealed that 42% of people viewing health information on social media look at health-related consumer reviews and referrals of specific treatments or physicians. The bottom line is, people will be writing about you online, and what they say counts.

How can you manage this? First off, you obviously want to try to garner as many positive reviews as you can. To this end, have a brief discussion with patients at the end of your appointments to find out if they were satisfied. Then, kindly ask them to leave you a review on your preferred social media channel. This will usually be Yelp, but you could also be set up to host reviews directly on your website. You can also offer incentives for reviews. For instance, a dentist can give away toothbrushes with their yelp link printed on them as a reminder to post.

5. Email Marketing

Collect email addresses from all your patients to send appointment reminders and updates. It is very important to sign up for a mass email service such as Mail Chimp or Constant Contact to streamline your messaging. With these services, you can not only compose emails but also send newsletters, articles, and blog posts to a broad audience. Aim to communicate with your clients at least once per month. Send them relevant healthcare information that they may find helpful, educational, and informative.

Make sure you give people the option to sign up for emails on your website and have this prominently featured in some way (such as a pop-up.)

6. SEO (Search Engine Optimization)

SEO is how you show up in a search without paying for an ad (it’s also called “organic results” or “ranking.”) Using SEO is how you optimize a website for sites like Google, Bing, Yahoo, etc. to get in front of relevant people.

5 SEO MUST HAVES:

1) Mobile Responsive – your site must be easy to use on a mobile phone.
2) Secure- if you don’t have an https site (rather than http) your visitors might receive a warning message that will make them leave your website.
3) Fast- 53% of people will leave a website if it’s too slow to load.

Medical Office Lease in Los Angeles

No matter what your specialty, Boulevard LA knows finding the right medical lease in Los Angeles for your medical practice is important to you. Our team of expert real estate professionals are committed to working with you through the term of your lease to make sure your practice flourishes in our community of medical professionals. Contact Us today!