Tag Archives: dental

Practice Management for Dentists

Whether you just got your degree or have been running a dental practice for years, managing your practice is a lot more intricate than just cleaning teeth. Finding new patients, keeping existing patients, hiring competent staff, and balancing finances are just a few things you need to think about to have a successful dental practice. Being a dentist doesn’t just mean being a doctor but needing to be a business owner too. According to Dentistry IQ, they took a poll of 100 practice management experts and learned that the most consistent topics regarding practice management are leadership, communication, and teamwork. Another major part of having a successful dental practice is location and aesthetic. Speak with Boulevard Medical Properties today to find the best dental suites in Los Angeles that will make your practice flourish and thrive.

Leadership, Communication and Teamwork

Being an effective leader leads to an efficient team, so you cannot really have one of these attributes strong without the other. Just like in any other role, being a leader in your dental practice requires honest communication without being harsh, clear expectations, open mindedness while also being consistent, and the ability to properly delegate. According to the American Dental Association, being an effective leader will “help improve efficiency, reduce redundancy and waste, and keep everyone feeling confident and focused.” Communication is of the utmost importance because it ensures that your expectations and boundaries are clearly defined, and leaves no room for misinterpretation. The best way to be a leader is to instill trust by following through with your promises, be dependable, communicate effectively, and always lead by example. Once you become a strong leader, you will naturally have a strong team.

Location, Location, Location

First impressions are always the most important, which is why the location and aesthetic of your office is paramount. Finding a dental office that is easy to locate and provides a comfortable experience for patients will make all the difference in the world. Boulevard Medical Properties knows how to find the best dental suites in Los Angeles and are a great asset to have on your team. We take the hassle out of finding the best place for your practice, so you can focus on making your practice the best it can be. The process doesn’t stop once the lease is signed but is ongoing.

Patient Satisfaction

Now that you’ve created a strong team around you, another important aspect to your practices success is finding and keeping patients. By keeping patients satisfied, supplying them with an excellent experience, and understanding their needs, you will establish a connection and relationship with a recurring source of income for your practice. The way that you deal with a patient’s dissatisfaction is just as important as how you deal with a satisfied patient because those who are unhappy are much more likely to be vocal than those who are happy. Again, communication is also a huge component to your relationship with your patients. Being upfront and open with your patients from the beginning is a great way to keep everyone on the same page, and mitigate any dissatisfaction that may come from miscommunication. Although customer service is extremely important, there are bound to be some patients that have an unpleasant experience, but don’t count them out right away. Giving your dissatisfied patients the opportunity to voice their complaints in a non-hostile environment, being honest with your patients, and being willing to discuss solutions are great ways to win back their trust.

There are many things that you can do to ensure proper practice management, but don’t let your building be one of the things bringing your practice down. Boulevard Medical Properties can help you with dental suites in Los Angeles, and make sure that your office is ready to take on every satisfied patient you have in your future. Contact us today here!

Marketing your Dental Practice the Right Way

A targeted marketing plan considers who you are, who you know, and what resources you have at your fingertips. After confirming your dental office lease in Los Angeles from Boulevard Medical Properties, use these tips to market your practice.

Leverage Google to Bring in the Biggest Number of Local Patients

The fact of the matter is, tons of patients are searching Google to find dental practices like yours. Make sure that your website turns up on the first page of search results when people search for a dentist in your location.

Use Google My Business Reviews

Using Google My Business for reviews is “extremely important” for local SEO (search engine optimization) rankings, says Feuza Reis, Director of Social Marketing & Communications for Next Level SEM. High SEO rankings translate to getting your website found online.
Reis recognizes that “getting reviews is not always so easy,” so she recommends services like Customer Lobby to her clients. Customer Lobby has a widget (which you add to your website), and an app (which you add to an iPad and use in-office), to help you request customer reviews.

Target Local Customers with Google AdWords

Google AdWords is an ad creator that promotes your website in search results. It works on a PPC (pay per click) system, meaning that you pay a set amount every time someone clicks on your ad. The price is set by the popularity of the keywords you use.

Google AdWords can be used to geotarget a particular radius around your practice. When you were looking for properties for your practice, you probably used search terms like “dental office lease in Los Angeles.” This is an example of how geotargeting works – businesses focus their ads on clients looking for particular services in specific locations.

Make the Most of your Website

You don’t need to be on every social media channel on the internet, but you do need to keep your website up-to-date. Attract new clients while retaining and satisfying your current patients by actively engaging your audience. Consider your website an extension of your dental office lease in Los Angeles – except this online “office” is equipped to welcome any potential client, from anywhere in the world! You can use it to build a reputation, among other important functions.

Post Videos of yourself Answering Common Patient Questions

One great way to engage clients is to post video content. You can easily film yourself (or have a dental assistant film you) with a smart phone, and make short videos discussing common patient questions and concerns. This will help visitors to your website get to know you and feel more comfortable with you before they make their first appointment. It will also make your current patients feel engaged and attended to.

Initiate a ‘Best Smile Contest’

Here is something you can do to give your patients a chance to show off how your work together has improved their lives. They can send in pictures of their new and improved smiles to be posted on a special page on your website. If you want, you can even create public voting, and have your website visitors pick a winner of the ‘Best Smile Contest’!

Engage your Community with a Blog

Adding a blog to your website is an important way to keep things fresh. You can blog as little or as often as you choose, but you should aim for regular posts that your clients can look forward to. You choose the topics – they can alternate between updates about your practice, patient or staff profiles. news and updates about dentistry, or general useful knowledge to educate your patients.

Another thing you can do with your blog is host “guest posts” from local businesses. In this manner you can trade posts with them, with each of you posting on each other’s blogs, and reaching a whole new audience of each other’s customers. This may work especially well if your businesses are related – for example, doctors, dentists, and orthodontists who wish to share networks.

Dental Office Lease in Los Angeles

No matter what your medical specialty, Boulevard Medical Properties understands how much your patients mean to you. Whether you’re just starting out on your own, or looking to expand your practice, we will always help you put your best foot forward to create welcoming and efficient spaces for you to serve your clients. Contact us today for an appointment!