A targeted marketing plan considers who you are, who you know, and what resources you have at your fingertips. After confirming your dental office lease in Los Angeles from Boulevard Medical Properties, use these tips to market your practice.
Leverage Google to Bring in the Biggest Number of Local Patients
The fact of the matter is, tons of patients are searching Google to find dental practices like yours. Make sure that your website turns up on the first page of search results when people search for a dentist in your location.
Use Google My Business Reviews
Using Google My Business for reviews is “extremely important” for local SEO (search engine optimization) rankings, says Feuza Reis, Director of Social Marketing & Communications for Next Level SEM. High SEO rankings translate to getting your website found online.
Reis recognizes that “getting reviews is not always so easy,” so she recommends services like Customer Lobby to her clients. Customer Lobby has a widget (which you add to your website), and an app (which you add to an iPad and use in-office), to help you request customer reviews.
Target Local Customers with Google AdWords
Google AdWords is an ad creator that promotes your website in search results. It works on a PPC (pay per click) system, meaning that you pay a set amount every time someone clicks on your ad. The price is set by the popularity of the keywords you use.
Google AdWords can be used to geotarget a particular radius around your practice. When you were looking for properties for your practice, you probably used search terms like “dental office lease in Los Angeles.” This is an example of how geotargeting works – businesses focus their ads on clients looking for particular services in specific locations.
Make the Most of your Website
You don’t need to be on every social media channel on the internet, but you do need to keep your website up-to-date. Attract new clients while retaining and satisfying your current patients by actively engaging your audience. Consider your website an extension of your dental office lease in Los Angeles – except this online “office” is equipped to welcome any potential client, from anywhere in the world! You can use it to build a reputation, among other important functions.
Post Videos of yourself Answering Common Patient Questions
One great way to engage clients is to post video content. You can easily film yourself (or have a dental assistant film you) with a smart phone, and make short videos discussing common patient questions and concerns. This will help visitors to your website get to know you and feel more comfortable with you before they make their first appointment. It will also make your current patients feel engaged and attended to.
Initiate a ‘Best Smile Contest’
Here is something you can do to give your patients a chance to show off how your work together has improved their lives. They can send in pictures of their new and improved smiles to be posted on a special page on your website. If you want, you can even create public voting, and have your website visitors pick a winner of the ‘Best Smile Contest’!
Engage your Community with a Blog
Adding a blog to your website is an important way to keep things fresh. You can blog as little or as often as you choose, but you should aim for regular posts that your clients can look forward to. You choose the topics – they can alternate between updates about your practice, patient or staff profiles. news and updates about dentistry, or general useful knowledge to educate your patients.
Another thing you can do with your blog is host “guest posts” from local businesses. In this manner you can trade posts with them, with each of you posting on each other’s blogs, and reaching a whole new audience of each other’s customers. This may work especially well if your businesses are related – for example, doctors, dentists, and orthodontists who wish to share networks.
Dental Office Lease in Los Angeles
No matter what your medical specialty, Boulevard Medical Properties understands how much your patients mean to you. Whether you’re just starting out on your own, or looking to expand your practice, we will always help you put your best foot forward to create welcoming and efficient spaces for you to serve your clients. Contact us today for an appointment!