Choosing the right spot when moving medical offices is critical to the success of your business. When you choose the right location, you can watch your business grow and flourish. Picking the right place is more an art form, not an exact science. There are a lot of factors to take into consideration when moving medical offices.
This little-known secret is majorly helpful when moving medical offices. You can do a simple analysis of when looking at potential areas. Look at the number of medical practices that do the same thing you do compared to the number of people. If there’s big number of medical practices, it’s best to move on. For example, if you’re a dentist it would be difficult to break into a community that has a lot of dentists already. Professionals usually overpopulate upscale areas, and are missing big opportunities a few miles away in middle/lower income areas.
Another important consideration is the demographics of the area. The local chamber of commerce or newspaper should have them readily available. Start with compiling information from at least three areas that you’re considering.
First, think about the type of patient you are trying to or usually attract. Then look at the demographic information from each place for a match. Also look whether the population has been declining or increasing. Know that it’s easier to break into new areas where you won’t have to struggle to take patients away from already established practices. And obviously, you want to avoid fading communities.
Often a forgotten about factor is the traffic patterns in an area. You might have to dig a little deeper in your research or go out there on your own to observe, but it will definitely pay off.
What you want to look for is the amount of cars going down the street of your potential new location. 40,000 cars a day is considered a prime retail location. Also take into consideration the traffic. Is it heavier during rush hour or about the same? Is it a generally lighter traffic area? Since we all hate traffic, plan accordingly.
You can also choose the side of the street for your location. Maybe on one side there’s a clearly marked way right into the parking lot, but on the other side you have to make a U-turn to get into the parking lot. Traffic could also be heavier on the West side than on the East side. Try to make getting to your location as convenient as possible for your patients.
Spreading the Word
If your practice is consumer-direct, you’ve got to be visible from the street. Does the landlord or city have any signage restrictions? Is your office visible from the street? Are there already many signs crowding the street that will make yours hard to see? After all, if consumers can’t see you from the street, you may as well not be there. Paying for a spot with great visibility can be more expensive, but it can pay off.
If you’re a specialist, you have one more factor to consider: your proximity to large, referring practices. If you don’t have a relationship with those offices, find a way to introduce yourself and network. It can really pay off.
It even helps to be in the same building as them with your office on the ground floor. If you do that, 100% of the building foot traffic will go right by your door.
When choosing the right location for your medical practice you should do one thing above all: practice good common sense. For example, podiatrists probably either want to be on the first floor of the building or be in a building with a reliable, working elevator. Don’t be that podiatrist on the third floor of building with only stairs – how will your patients with foot problems get to you?
Choosing a new office space can be fun, exciting and even a little stressful. Follow these tips and tricks to lessen the stress and find the perfect space.
Boulevard LA specializes in custom, state-of-the-art medical and dental office space in Downtown Los Angeles. They have worked with clients like Quest Diagnostics, USC Fertility and Perinatal and nonprofit community clinics. Because they understand that every practice is unique, they can provide a custom space for your office.