Are you putting enough effort into your online marketing? 76% of patients use hospital sites and 52% use health information sites when researching specific health information, such a condition they or someone they know may have. This study highlights the importance of online resources when it comes to finding a doctor, dentist, hospital, nursing home, etc. Even still, using your website and other internet resources is an underutilized method of getting more patients. For more on securing your medical office lease in Los Angeles, contact Boulevard Medical Properties today.
1. Your Website
The priorities for your website are to be simple, modern, and easy to understand. Your patients should easily know how you can help them, and you should make it easy for them to say yes to being helped. Have a very large, prominent, “Schedule an Appointment” button on several pages on your site.
Also, you should offer a “lead generating asset” that establishes you as the authority in your field. This could be something like a “Cost of Braces Calculator” or “Guide to Eating Out After Bariatric Surgery.”
2. Social Media
There are so many social media channels. Which should you be on? The answer is simple – Facebook. It has over 2 billion users and it has become ingrained into most people’s lives, young and old.
You can create an official Facebook page where you post updates about your practice, share testimonials, and share content that informs and educates your patients about your specialty. If you’re looking for content to post, start with questions you get from your patients.
3. Online Advertising
Google AdWords is a pay-per-click advertising service which is part of what is called Search Engine Marketing (SEM.) Basically, you can “buy” certain words and phrases that people search for on Google. Whenever someone types in your word or phrase, your listing will show up at the top of the results page. According to Geonetric, 81% of people click on a sponsored link when looking for health information, which could be crucial for gaining attention for your facility.
4. Reviews and Reputation Management
A Pricewaterhouse Cooper survey revealed that 42% of people viewing health information on social media look at health-related consumer reviews and referrals of specific treatments or physicians. The bottom line is, people will be writing about you online, and what they say counts.
How can you manage this? First off, you obviously want to try to garner as many positive reviews as you can. To this end, have a brief discussion with patients at the end of your appointments to find out if they were satisfied. Then, kindly ask them to leave you a review on your preferred social media channel. This will usually be Yelp, but you could also be set up to host reviews directly on your website. You can also offer incentives for reviews. For instance, a dentist can give away toothbrushes with their yelp link printed on them as a reminder to post.
5. Email Marketing
Collect email addresses from all your patients to send appointment reminders and updates. It is very important to sign up for a mass email service such as Mail Chimp or Constant Contact to streamline your messaging. With these services, you can not only compose emails but also send newsletters, articles, and blog posts to a broad audience. Aim to communicate with your clients at least once per month. Send them relevant healthcare information that they may find helpful, educational, and informative.
Make sure you give people the option to sign up for emails on your website and have this prominently featured in some way (such as a pop-up.)
6. SEO (Search Engine Optimization)
SEO is how you show up in a search without paying for an ad (it’s also called “organic results” or “ranking.”) Using SEO is how you optimize a website for sites like Google, Bing, Yahoo, etc. to get in front of relevant people.
5 SEO MUST HAVES:
1) Mobile Responsive – your site must be easy to use on a mobile phone.
2) Secure- if you don’t have an https site (rather than http) your visitors might receive a warning message that will make them leave your website.
3) Fast- 53% of people will leave a website if it’s too slow to load.
Medical Office Lease in Los Angeles
No matter what your specialty, Boulevard LA knows finding the right medical lease in Los Angeles for your medical practice is important to you. Our team of expert real estate professionals are committed to working with you through the term of your lease to make sure your practice flourishes in our community of medical professionals. Contact Us today!