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What are the Different Types of Commercial Properties?

Beginning any new business comes with a set of foundational questions to ask yourself. One of those foundational questions is what type of building or space you’d like to build your business in. Choosing the right property for your business is essential in its ability to properly flourish. Before you sign that medical office lease, continue reading on to find out more about different types of commercial properties and choosing the one that is right for you.

Office

Office buildings are a very generalized commercial property that can vary on a wide spectrum. They are usually divided by urban or suburban environments. Urban offices are found in, you guessed it, urban neighborhoods or cities that are usually housed in high-rises or the like. They also tend to be a lot larger than suburban offices. Suburban offices, on the other hand, can be found even in residential looking buildings or in a group with other offices. Office buildings can also vary depending on their rank (Class A, B, or C). Class A buildings are regarded as the more premier office buildings compared to B or C. They usually have a great marketing presence and incorporate innovative building techniques or style. Class B buildings are considered the average among office spaces. They generally have a reasonable rent and are adequate as an overall building. Class C buildings usually offer low rent but are not considered the best in building adequacy.

Medical office buildings are another commercial property to consider among the office group. These properties often house private practice or group practices. In a group practice, several doctors come together to work together in providing their medical specialty. On the other hand, a private practice involves one doctor who runs the operation, though they may have some employees to help them with this. Medical office buildings are a very popular option for medical companies or private doctors. They offer many amenities at a good rate. For example, Boulevard Medical Properties in Los Angeles offers to take care of lease paperwork and wishes to work with you to provide your office with what you specifically need for your business to succeed.

Industrial

Another type of commercial property is an industrial building. Industrial buildings are usually frequented by several different tenants. These can house anywhere from basic industrial operations for manufacturing to bulk warehouses or an industrial & office space mix.

Retail

Retail properties are made up of retail stores, restaurants, etc. This can range from housing multiple tenants to single buildings. This can also include big chain stores such as Walmart, Target, etc.

Hotel

A hotel is another type of commercial property that people don’t often think about. Hotels can be a part of a chain, such as the Marriott, or an independent business. Depending on their status, they may offer anywhere from limited service, to full service with a restaurant and concierge. Casinos are also regarded as hotel commercial properties. Another type of hotel is an urban or resort located establishment like a bed and breakfast. This is regarded as a “boutique” and isn’t part of any larger chain.

Multifamily

Any type of residential real estate outside of a single-family home is considered a multifamily commercial property. This includes high-rises, mid-rises, a two-three story home (which is considered a “garden-style” property and walk-ups. Housing communities or low-income housing is also considered a multifamily property.

Overall, commercial properties are defined as anything larger than one house or lot. So whether you’re looking to lease a new medical office (contact Boulevard Medical Properties today!) or rent an apartment in a condo building, it’s all considered commercial!

Most Important Questions to Ask When Renting Commercial Real Estate

Whether you are just starting the hunt for the perfect space for your business or are narrowing in on the final steps of the process, it is crucial to know the right questions to ask when renting commercial real estate. Fortunately, Boulevard Medical Properties can help guide you from the first steps to the last signings. For more information about our commercial property services, get in touch with us today!

Question #1: What is the cost?

Perhaps one of the most obvious places to start is the price. After all, the price will dictate if you can seriously consider signing the lease for the property. In addition, it is important to note how they expect to be paid, when the amount is due, and if you can lock in that rate and terms for your entire time in the location. Since each property can vary greatly from one to the next, it can be extremely helpful to have the team of Boulevard Medical Properties on your side.

Question #2: How long will the lease run?

When selecting a commercial real estate property to rent, one of the first questions that should be asked is about the length of the lease. It is crucial to establish the length of the lease and not assume that it is the same as the other properties you have viewed, especially since it is beneficial to the landlord to have you sign for as much time as possible. (Longer leases tend to benefit the landlord since it reduces the likelihood of vacancies where they are not getting paid for the space). It is also important to discuss what the beginning date of the lease is, and what will happen in the event that it is not ready in time. Discussing this information will ensure you do not wind up paying for the space while they undergo emergency renovations or have difficulty removing the previous landlord.

Question #3: Can I sublease?

While your intention going into the agreement may be for you to stay in the property for the entire time, it is important to know your options in case of a drastic change in your business. Whether the change is good (ex: exponential growth that has caused you to outgrow the space) or bad (ex: you can no longer afford the rent), having the option to sublease for the remainder of your agreement can be a great option for your business.

Question #4: Is there a “recognition” or non-disturbance clause?

Another way to protect yourself, your company, and your employees is through a non-disturbance clause. This will ensure that you do not get the short end of the stick if your landlord goes broke and a new landlord tries to double your rent.

Question #5: Am I limited to a certain Internet provider?

In today’s modern workplace, efficiency can be severely hindered with a subpar Internet provider. Before signing and agreeing to the lease, make sure you find out if you have any flexibility with your Internet provider. In the case of the landlord only working with one option, make sure that it is effective and it is not just the cheapest option to save them money. (During this discussion it can also be beneficial to discuss if a cleaning crew is provided, who pays for which repairs, which utilities you are responsible for, etc.)

Finding the Appropriate Medical Office Lease for Your Practice

Regardless of what your practice specializes in, the right location cannot be stressed enough. Boulevard Medical Properties take on the headaches that come along with searching for commercial property, so you can focus on running your practice. To learn more about our services or to get straight to your property search, contact us today.

Bringing Your Practice into the 21st Century

We live in a world that is constantly trying to find the next best thing, and the best way to keep your customers’ interest is by keeping up on the newest trends. This idea extends itself to the medical world, and it is important to bring every aspect of your practice into the 21st century. This will create a patient experience that will keep them coming back to you time after time. Boulevard Medical Properties can help you search for the ideal medical office lease that will give you an edge over the competition.

Location

Finding a location for your practice that is inviting and trendy is important to set yourself apart from the rest. Many medical practices have been in the same place for decades, but fashions go in and out of style, even in location. There are many things that are peripheral to your location that is very important to patients, such as ease of finding the building, how far you need to walk to the suite, and whether or not there is ample parking close by. You want your location to not only feel modern but to mitigate any stress your patients may feel while trying to get to their appointment.

Décor

Medical practices are typically synonymous with outdated furniture because you would assume most patients would want you to focus on the staff and medical practices being up to date rather than the décor; however, this is a common misconception. Patients assume that you are up to date on the medical side of the practice, and they want the décor to reflect that. We are always told not to judge a book by its cover, but it is something that we innately do on a daily basis. The décor of your office is the first thing that a potential patient sees, and if they are turned off by that, they may never get to see how much expertise your practice has. Be sure to create a modern space that is inviting, not only to keep your patients around to find out how good the practice is but help calm any stress or nerves they may have regarding their appointments. Creating a comfortable space will help foster comfortable experiences.

Marketing

One thing that has become the forefront of the 21st century when it comes to marketing is your presence on the Internet. It’s not enough to just have a website anymore, but people expect there to be an intuition to these sites. Creating an online presence that is interactive and gives your patients the ability to create appointments, check their records, and review their billing is what is expected. We live in the time of convenience where everything can be seen, purchased, or accessed at the touch of a button, and patients no longer believe in “operating hours” because much of what we digest is on demand 24/7 on the Internet. By giving patients more control, you are fostering a good relationship with them, taking work from your staff, and aligning yourself with some of the most influential online spaces. It’s not enough to just create the website that is relevant today but continuing to upgrade with the newest trends so that your website never goes out of style. Finally, most people use their phones for tasks related to medicine, so don’t forget to make sure every aspect of your website is mobile friendly.

Stand out from the rest of the medical practices by implementing some of these ideas to ensure your practice is with the times. Boulevard Medical Properties can help you find the best location to suit your patients and medical office lease to help your practice grow.

Easter at the Office

It’s that time of year again — April showers are gracing our skies, flowers are starting to poke out from under the warm soil, and chocolate Easter bunnies are appearing around every corner. With the call of Easter comes the ringing of spring, a time of renewal and shedding off our winter skin. You may be thinking of how you’d like to proceed with the rest of the work season as time moves into warmer climates. What ways can you improve your sales? What methods aren’t working anymore and need to be let go of? How can you implement change for your business in a way that will push you just a little further in the direction of your dreams? A perfect way to shake things up and mark this fresh start is getting your co-workers together for an Easter party. An Easter party doesn’t necessarily have to celebrate the holiday itself, but it’s a great way to encourage team-building and get your co-workers inspired for what’s to come. Here are a few tips on how to get started.

For more office party ideas and strategies to finding the right medical lease in Los Angeles for your practice, get in touch with Boulevard Medical Properties today.

Paint Away

One great way to celebrate Easter at the office is every kid’s favorite activity: painting Easter eggs. First, make a bowl of hard-boiled eggs and wait for them to cool. Pick up some food dye of your favorite colors and prepare them out on a tablecloth you don’t mind getting messy. Dip each egg into the dyes with slotted spoons, allowing enough time for the dye to soak through the egg and color the shell. You may continue this with other dyes, adding many different colors to the same egg, or you may even wish to decorate the eggs with fun, decorative candies, and jewels.

Egg Hunting

Another fun way to get everyone involved is setting up an Easter egg hunt within the office. This puts people right back into their childhood, allowing them to loosen up and see the office as a place of fun. You might want to hide some eggs with candy inside or place some riddles within that will guide them to an ultimate prize, like a week off from work or a large Easter basket.

Easter Baskets

Raffling off Easter baskets are also a fun activity to introduce to your team. Candy and chocolate are always great items to include in an Easter basket, but perhaps you’d like to add some things that would help around the office — such as, stationery items or a gift card to your local coffee shop. Better yet, why not play a little game of white elephant? With white elephant or Yankee swap it’s not so much about the gift itself, but the enjoyment around the game, encouraging more team-bonding.

Pin the Tail on the Bunny

Loosen things up with a game of pin-the-tail-on-the-bunny. This game also gets adults shedding their armor and getting in touch with their child-like side. This is a great way to get to know your co-workers and build camaraderie.

Take it Outside

You may also want to take your Easter party outside if weather permits. A nice courtyard outside the walls of your office is a perfect opportunity to lay out some picnic blankets, crank up the grill, and bring everyone together.

Whether you’re trying to establish more team-bonding among your co-workers or wanting to announce some important goals for the next season, having an Easter party is a great platform to do so. At Boulevard Medical Properties, we ensure that your office has all it needs for such activities. We care about the success of your business and that’s why we go to all lengths to make sure we are doing our very best to provide a secure foundation for you to build upon. If you’re interested in learning more about what we have to offer, visit our website today.

What are the Different Types of Medical Practices?

When you’ve completed your medical schooling and are on your way to becoming a doctor, there’s another step you must consider: where to practice. There are many types of medical practices to choose from, which can be difficult as they each have their pros and cons. Below is a list of the most common medical practices today.

Group Practice

A group practice is exactly what it sounds like — two or more physicians who all work together in the same medical facility. This team of doctors shares all the work, including administrative roles. In the case of a group practice, it’s common to include professionals who offer different specialties. This gives these professionals the opportunity to consult others in their medical facility and refer patients to them if need be. Some other pros to working in group practice are: it cuts down on the physicians individual risk, your hours are shorter, and you have the ability to gain more capital. On the other hand, it also inherently takes away complete freedom for one individual doctor when it comes to how things are run. For example, if one of you wants to sign a medical office lease in Los Angeles and the other wants to purchase their own building, that is something you’ll have to come to an agreement on.

Private Practice

Private or solo practices involve one physician working alone with a small assisting staff. The biggest benefit of having a private practice is the fact that it gives you complete freedom to build your own company how you’d like. Physicians also tend to have a closer relationship with patients, which usually results in more referrals and more business. Another benefit to owning your own practice is that you’re able to set your own hours and the path with which you’d like your practice to grow. Physicians practicing alone usually opt into owning their own medical facility or signing onto a medical office lease. In Los Angeles, Boulevard Medical Properties not only handles all the lease paperwork, but they also work with each individual physician to create their perfect office environment. The downside to having a solo practice is that it often means more work and higher risk. It’s also common for private practices to be a bit heavy on the wallet, but there are ways around that, such as signing a medical office lease in Los Angeles.

Hospital-Based Work

Perhaps the most commonly known medical practice is hospital work. When working for a hospital, doctors can choose to work for a practice that is owned by the hospital or work in a separate department. Some benefits of working for a hospital are that each physician is provided a salary, has a regular work schedule, and a steady patient base. They are also less liable for complications, meaning their legal risk is low. Working in a hospital does have its drawbacks though, namely a lack of freedom as physicians are required to meet hospital standards. Also, because they are seeing many patients at a time, there is a lack of connection between them, proving to be less fruitful.

HMOs

HMOs, or health maintenance organizations, are the other commonly known medical practice. When working for an HMO, your patients are those that are members of that specific HMO. Much like a hospital, a physician is an employee or independent contractor of the HMO and will have to follow certain rules or guidelines set out by the organization. Some benefits include steady pay and a regular schedule, but the lack of freedom is perhaps even greater than working for a hospital.

Locum Tenens

Locum Tenens refers to physicians re-locating and working in areas that are in dire need of medical help. This type of position is very flexible, as doctors may choose where and when they’d like to offer their assistance. Other pros include high pay, lower living costs, and the ability to travel and explore the area they’re working in. Obstacles for this type of practice are that the work is temporary, meaning a lack of steady work and that benefits are not always offered.

Deciding what environment you’d like to work in requires that you study each type of practice carefully. Do you want to work for others in a hospital, travel the world, or work alone in your own medical practice? Would you like to own your own building or sign a medical lease in Los Angeles? These are all important questions to ask yourself. If you’re looking to start a medical practice and want more information on medical properties, please visit the Boulevard Medical Properties website today to see what we have to offer.

Can You Be Saving Money Running Your Medical Practice?

Running your own medical practice can be both extremely rewarding or run the risk of severe detriment to your wallet. Making the right decisions on products, leasing a building, and how operations are run is essential to the success of your business. Having your own medical practice can be all you wish it to be as long as you are intentional and conscious of the choices you are making within it. Here are a few ways you could be saving money while running the medical practice of your dreams.

Your Office

Let’s start with the foundation: your office. The way you go about opening your medical practice all starts with the type of office you choose and how you go about paying for it. Acquiring a mortgage can lead to unnecessary stress — you’re suddenly required to worry about taking care of the building on top of running your medical practice, which is a whole other job in itself. Whether you’re a dentist, pediatrician, or surgeon, your job is to focus on the patient and their problem, not the pipe leak in the basement. In this case, you may want to consider obtaining a medical office lease in Los Angeles through Boulevard Medical Properties.

Not only do we take care of the lease paperwork, but we also ensure that your office space is perfect in catering to your needs. We will go through each step of the construction process, making sure to hit all your design and decorating desires. We also offer amazing packages to our clients to improve or offer assets you may require on your lease agreement.

Securing a medical office lease in Los Angeles with Boulevard Medical Properties also helps you save money with our eco-friendly approach. We encourage all of our tenants to operate on the side of “green” and do our own part by offering eco-friendly materials, such as energy efficient lights.

In paying for these services, you can focus more on the patient, building a great reputation for the success of your company. Boulevard Medical Properties also takes your budget into account when designing your office space, keeping in mind where they can save you money and energy.

Single Use & Quality Equipment

A huge cause of hospitalization in the medical field is due to cross-contamination. To reassure the health of your patients, taking proper care of your equipment is very important. One way you can avoid cross-contamination is by using single-use products. Single-use products allow you to dispose of them after they’ve been used, therefore eliminating any possibility of it being used again by accident. It also saves you money on any repairs you may need for equipment or even cleaning equipment.

Another way to save money is by purchasing and using high-quality equipment. High-quality equipment is at a lower risk of breaking down, therefore decreasing your chances of having to pay for repairs.

Cleaning Your Equipment

In order to save on repairs or cross-contamination, providing proper cleaning treatment to your equipment each day is key. Preventative maintenance services should be regularly practiced on all equipment and cleaning tasks should be a part of daily upkeep. This also helps protect the health and safety of your patients, which should be your top priority.

Redistribution of Tasks

Paying for a company to focus on the more menial responsibilities of owning a medical practice can also save you a lot of money. Certain services, such as payroll, taxes, and marketing for your company, can be performed at a much cheaper rate than hiring a full-time employee to do the same amount of work. Starting with a medical office lease in Los Angeles could be your first step!

Whether you’re starting a medical practice of your own or have had one for some time, saving money where you can is crucial to the success of your business. At Boulevard Medical Properties, we care about helping you to do so. Give us a call at (818) 882-5700 or visit our website to start taking the proper financial steps today.

Signs it’s Time to Expand Your Practice

Lots of physicians dream about starting their own medical business and turning it into a popular and incredibly successful practice. For many doctors, this dream comes true, and new dedicated practices are established as a result. But how are you supposed to know when it’s time to expand your practice? With the help of Boulevard Medical Properties, you can recognize the major signs that are telling you it’s time to take the next step with your medical practice! Learn more about commercial real estate in Los Angeles when you talk with a talented team member from Boulevard Medical Properties today!

Think Over Your Schedule

If you are considering an expansion for your practice, take some time to reflect on your appointment schedule from the past year or two. If your business hours are packed all day consistently for a full calendar year, you may not have enough open business hours or physicians available to best serve your patients. Incredibly busy office days and appointment bookings months ahead of time are signs of success and can be followed by a strategic expansion. When looking through your years to identify how much business you have on a daily basis, compare months that are more likely to have fewer appointments. Months like April, May, June, and July are more likely to have some fewer patients statistically, as patients are prone to taking vacation time off during this part of the year. If these lighter months are still profitable for the practice, an expansion might be a necessary and beneficial next step for your business!

Consider Your Location

While the quality of a physician is the most important factor when receiving healthcare, another important component is the location of the practice. If your business is not located in a prime area or prominent town, it could be more difficult to build lasting relationships with patients. Consider moving to better commercial real estate in Los Angeles if your location does not serve the demographic that best suits your business, even if the cost will be a little higher. Paying more in prime office space is cheaper than choosing a location that might make maintaining patients more difficult. Find out more about your options for commercial real estate Los Angeles when you contact a representative from Boulevard Medical Properties today!

Can Your Staff Handle It?

Whether you are a solo doctor, or you work in a co-op, there is a staff of people who are committed to the success of your practice. When considering an expansion to larger offices, longer hours or newer technology, you might also want to consider how your staff will handle the upgrades. The expansion you need may be to add more support staff or even another main physician to help increase the number of patients you can take along with a potential office building upgrade. A good way to tell if you need to add more support staff is to take stock of everyone on the payroll so far and pinpoint the last time a new hire was added. If you haven’t hired new personnel in a while and have maintained most of the support staff for years, it might be time to add another employee. Think about how your front desk is managing the workload, how capable your nurses, physicians’ assistants, resident doctors or lead physicians are handling the cases and determine if a new employee is the best expansion decision for your practice. When you’re ready to get started on the expansion of your dreams, call Boulevard Medical Properties and let one of their talented team members show you the best commercial real estate in Los Angeles. If it’s time to take your business to the next level, get the best to help when you contact Boulevard Medical Properties!

Where to Begin When Investing in Commercial Real Estate

Have you been contemplating about finally investing in commercial real estate opportunities, but haven’t known where to start? Choosing to invest in larger properties can be difficult in the beginning, and it may require more work than you initially realize, but, investing in larger real estate holdings can also lead to an incredibly profitable outcome if you are successful. Find out more about investing in commercial real estate and how to get started with this informative guide from Boulevard Medical Properties. See all of the prime commercial real estate in Los Angeles with Boulevard Medical Properties today!

Are You Ready for Investing in Larger Real Estate?

The most important step to take when considering the investment of large real estate properties is thinking about if you are truly ready to take this larger step. If you have been proficient in managing smaller holdings, such as single-family homes or small store space, taking the next step may be a natural and beneficial move for you. However, if your real estate holding resume is just started to get built up, jumping to owning a large, commercial real estate holding could not be the most intelligent decision. If you are just beginning your time investing in real estate, start with smaller, more easily managed holdings and grow as you continue to learn and implement successful strategies for profits! After you have been successfully managing properties for a while, taking the next step to invest in commercial real estate will feel natural. This is still a great investment, and your priorities may need to shift slightly in order to successfully navigate a larger holding. Find out more information about commercial real estate in Los Angeles with help from experts. Call the team at Boulevard Medical Properties today to schedule a meeting with an agent!

Where to Begin with Your New Investment

No matter how long you have been investing or how successful you’ve been, investing in a new property is always exciting, and stressful. When you are deciding to invest in your first commercial real estate holding, it is important to make sure you have the appropriate amount of people around to help you with your decision. Purchasing a new investment can require a lot of time researching all your options, negotiating on a price and making sure it’s a good deal. Thankfully, there are companies like the Boulevard Medical Properties who can show you incredible options for commercial real estate in Los Angeles, so you don’t have to spend more time researching profitable options. Using a company can take the stress of research off your plate, but before you can consider purchasing a new building, you need to know how much you can reasonably spend without going over budget. You will also want all your funding in place before the closing date so that you can walk into every meeting with the confidence that you have the finances ready as long as you get the best deal possible.

When you’re getting ready to settle on a final deal and sign the papers, make sure this property is everything that you need it to be. If you are not completely happy with some aspect of the deal, you may not want to close the deal just yet. It can be frustrating to wait when you are ready to expand your investment interests, but it is incredibly important to be successful with your first large purchase of commercial real estate in Los Angeles. Consider every aspect of your deal including if the property is in the condition it should be, and if you are certain that you can be successful with this new holding. If you are confident in your decision, it’s time to sign! Get expert opinions and research help for your next commercial real estate purchase when you call Boulevard Medical Properties now.

How to Deal with Difficult Patients

Whether you’ve worked in a medical facility for years, are starting your own practice in search for medical suites for lease, or just starting out as a nurse practitioner, you will undoubtedly have to deal with difficult patients in your practice. As humans, we all feel some sort of stress or anxiety when we are in pain, not feeling healthy, or totally like ourselves. We can become angry, demanding, and insufferable to those who do not feel our pain. Understanding this fact when you work in the medical field is crucial, but it doesn’t make it any easier to deal with. Difficult patients can really try your patience, which is why it is key to know what to do in these problematic situations.

Being Aware & Empathetic

Two of the most important things to start with in dealing with difficult patients is to be aware and to empathize. Being aware means you are able to clearly recognize when a patient’s mood has shifted and identify the root cause. Being aware also means that you can clearly separate the patient’s behavior, empathizing with their situation, rather than taking it personal and reacting. Most of the time, the patient is not actually angry at you — they are angry at the pain or the lack of independence they’re feeling. Try putting yourself in their shoes and let them know you care and understand how hard their situation can be.

Staying Calm

The best tactic in dealing with difficult patients is staying calm. Being aware will help this by recognizing that the patient is only reacting to or resisting their pain, even if they are yelling at you. Staying calm in the face of anger and frustration by not reacting helps you to control the situation and inevitably alleviate the intense energy in the room.

Asking Questions

Most of the time, the pain and anguish felt by patients is amplified by mental overload. It is not uncommon for a patient to dwell on the pain and spiral downward into thinking about all the possible outcomes of their pain. They may be thinking of how they’ll never be able to play their favorite sport again, how they’ll never look the same, or any number of negative possibilities that their condition may cause. You can help these patients get out of this negative spiral by engaging with them in conversation. Most of the time, they just want to be heard and seen, which you can do by making eye contact with them, remembering their name, and listening to them without judgment or frustration. If a patient is expressing remorse toward you or a situation, listen to them calmly without interruption, tell them you understand and hear them, and perhaps even paraphrase back what they explained. At this point, because you took the time to calmly listen, they will most likely agree to listen to you too. Now control is in your hands and you can calmly explain what you must do or their options. Asking your patients questions also shows that you care about their needs and respect their feelings.

Deflect Defensiveness

Some patients can really get your goat through yelling or saying nasty things. Try to separate this as much as possible to avoid taking it personally. At the end of the day, arguing and getting defensive is NOT going to help you or the patient. The more you can avoid stooping down to their level, the better you can perform your job.

Boundaries

Of course, we are all human and there is a limit to how far our patience and compassion can extend. It’s important to also recognize your needs and know when you need to set a boundary with a patient. Taking a few moments to collect yourself and letting the patient know when you’ll return is a good way to take care of yourself so that you can take care of others.

Dealing with difficult patients is no easy task and it’s important that you keep your own stress and anxiety in mind. Letting go of the day’s struggles is crucial to leaving work at the work-place so you can still enjoy your life. If you are about to embark on the journey of owning your own medical practice and are currently searching for medical suites for lease, try Boulevard Medical Properties. At Boulevard, we custom build our offices to meet your needs so that you have less time worrying about building logistics and more time to focus on the well-being of your patients. We understand that dealing with difficult patients is taxing on your level of stress, so let us handle finding you medical suites for lease. If you’d like to find out more about our options, please visit our website today.

10 Things to Keep in Mind When Marketing Your Medical Practice

Marketing practices have evolved substantially with the addition of social media, but this also means it is easier to negatively impact your marketing strategies as well. Find out what the top 10 things to keep in mind when marketing your medical practice are by reading through the educational guide from Boulevard Medical Properties, then call today to discover all of your options for new medical suites for lease today!

Utilize Social Media Correctly

Social media has become a way to instantly connect with your target audience for significantly less than traditional marketing costs. However, this also means that any major mistakes or slip ups are not only instantly accessible to your clients, they are permanent since social media lives on the internet. Use your social media to promote healthy, positive news about your practice and staff, and be sure to always get consent when posting faces of anyone who isn’t your staff.

Implementing SEO The Right Way

Like social media, SEO or Search Engine Optimization, can be incredibly beneficial when used correctly, or detrimental when used improperly. The best way to make sure your SEO strategy is correct and beneficial is to hire an expert who knows a lot about how best to implement practices in order to not get marked down by internet search engines. SEO differs from paid ad services because all your traffic is garnered organically as opposed to paying for users to find your site.

Introducing Paid Search Ads

Paid search ads work very similarly to both SEO and social media marketing, with one caveat being that you have purchased the ads. Whether you are purchasing search engine or social media ads, this technique can be an effective way to traffic users to your website or page and transfer those users into paying customers. Don’t spend money that you shouldn’t have to by finding an expert on paid search ads, or you can study up on the subject before diving in with your first big investment.

Word of Mouth Marketing

Word of mouth marketing will take you back to the very basic ideal of marketing. This technique takes longer to implement, as it relies on the speed of organic communication and basic human need for medical services through your clientele, but it can result in loyal, long lasting clients. To ensure that your word of mouth marketing is optimal, always treat patients with kindness and attention to ensure that they have a great time in your office and are likely to tell others about your practice and procedures.

Promotional Marketing Strategies

Promotional marketing can be defined by a few different things, but mainly, it means your practice is using a promotion of some sort to get new customers in the door. Try offering a free medical service for new clients, or money off a popular service to introduce your business to the community. Any promotional work will do, as long as it is in the interest of the customer!

Email Marketing Campaigns

Another more basic and established marketing technique is email marketing. To ensure that this technique is beneficial, take down the emails of all clients and reach out to them regularly to update them about the practice, or to offer special deals on medical services. Be sure to email about updates that are not only promotional base to establish a good relationship with clientele.

Community Outreach Marketing

Show the community you work in that you are committed to their wellbeing! Participate in local events by setting up a booth or start your own event to get your practice name and face out to the public. Garnering goodwill for the community will enable new customers to choose your practice the next time they need a medical service!

New Client Marketing

New client marketing is incredibly important for any business, but especially a new practice. Offer special deals to first time patients and offer to give them a tour through your new office to establish trust! Find the best new medical suites for lease with help from Boulevard Medical Properties now!

Client Retention Marketing

Maintaining your clientele is just as important as getting new patients through the door. It is much cheaper to maintain an existing client than it is to get new patients set up, so make sure to devote enough of your efforts to keeping current clients involved in your practice!

Collaborative Marketing Strategies

Working together with other business in your community can be an effective marketing strategy as well. Pick well established and highly reviewed businesses to partner with and reach out to a whole new demographic of clients! Find the perfect medical suites for lease when you contact Boulevard Medical Properties today!