Making Your Office Space Work for you

When thinking of an office space, you may not initially consider the impact of the layout you choose. However, it is important to thoroughly consider how to truly maximum your office space for optimal efficiency, client experience, and office feel. At Boulevard Medical Properties, we are the resident experts dedicated to helping you find the perfect medical office space for lease.

Create a Welcoming and Open Space

According to Business Insider, a first impression is made within 7 seconds. And if you think that is short, another study by the Association for Psychological Science suggests that the initial impression is made in less than 1 second. This means that by the time a patient has walked in through the door and to the receptionist’s desk, they already have made an impression of your office. Before they have spoken to your staff, sat in your waiting room, or experienced your level of care, they have already made a judgment of your office. Make your office space work for you by creating a welcoming, open space with plenty of natural light, an organized lobby, complimentary décor pieces, and the like. These elements will increase how positively your office space is perceived and help maximum the ability of your office space to work for you. To see what options are available to create this welcoming and open space, contact Boulevard Medical Properties.

Make your Furnishings Comfortable and Functional

Is there anything worse than sitting on an old, metal chair while waiting to be called into the exam room? When picking out the furnishings for your office, make sure to pick pieces that are both comfortable and functional. This means thinking of the patient’s experience from the waiting room, to the examination room, to the end of their visit. Experts suggest having a comfortable chair for them to sit in instead of spending their visit on the examination table and picking rounded chairs and tables since they are viewed as calming. Using these tactics will ensure that your office space is working for you while you are with other patients.

Create a Calming Experience for Patients

It isn’t a secret that many patients find doctor’s visits anxiety inducing. To help create a positive experience for all of your patients, consider incorporating elements into your office that are calming. For example, windows that view natural settings and artwork featuring realistic images of natural landscapes have been shown to reduce patients’ stress as well as pain. Additionally, patient education loops, magazines, and televisions can help ease anxiety for a more comfortable experience. To really take your personalized care to the next level, ask your patients! They will have great insight into what can be improved, within reason, and give you the viewpoint you need for the optimal patient experience.

To reflect your hard work and communicate your expertise, make your office space work for you with an open space, comfortable furnishings, and a calming experience from start to finish. Fortunately, at Boulevard Medical Practices, we have dedicated ourselves to connecting you with a space that will work for you and reflect all your hard work. For information from the Boulevard Medical Practices team on a medical office space for lease, contact us today.

Best Strategies to Market and Promote your Practice

After you have found the best medical office space for lease and opened your practice, your marketing goals are simple: You want to capture the greatest number of new patients while retaining as many existing patients as you can. It goes without saying that we live in an information-overloaded, short attention-spanned society. So, how do you break through the noise, rise above the crowd, and shine? You create a targeted marketing plan that considers who you are, who you know, and what resources you have at your fingertips.
For more information about office space in Los Angeles and running your medical practice, get in touch with Boulevard Medical Properties today.

Building a Strategic Marketing Plan

French writer Antoine de Saint-Exupery was quoted as saying, “A goal without a plan is just a wish.” These words apply to success in marketing, too! Marketing is a business strategy and must be planned as such.

Branding

Patients have as many options for healthcare services and providers as you did when you were searching for the best medical office space for lease (a lot). If you don’t want to “look” the same as everybody else you must establish a well-differentiated, unique, and memorable brand by creating a value proposition.

A value proposition is a statement of the value you promise to deliver. It should always do three things:

  1. Explain how you will solve your patients’ problems or improve their situation.
  2. Deliver specific benefits.
  3. Tell the ideal patient why they should patronize your medical practice and not the competition’s.

Some classic examples of value proposition themes that work are:

  • “Best Quality”: Do you hold yourself to the highest standards? Can you claim to provide a higher quality service than your peers? Do you have proof of this?
  • “Best Bang for your Buck”: Do you provide excellent service at reasonable prices? Is your practice geared towards being affordable to the average family?
  • “Luxury and Aspiration”: Do you perform cosmetic procedures such as elective surgery or cosmetic dentistry? Even if you don’t, you might fit into this category if you offer VIP service or treatment!
  • “Must-Have”: Do you provide a service your market cannot live without? Are you necessary? This category can work for many medical professionals.

Online and Social Media Marketing

Your website and other internet resources are underutilized methods of getting and retaining patients. Here are some tips on how you can focus your marketing power online.

Your Website

The goals for your website are that it be simple, modern, and easy to understand. Placing a large “Schedule an Appointment” button on several pages of your site makes it easy for patients to reach you.

Social Media

By far the most important social media channel to be on is Facebook. It has quite simply become ingrained in our culture and our daily lives, no matter our ages. Create an official Facebook page to share content that informs and educates your patients. If you don’t know where to start, try posting answers to some patient questions.

Reviews and Testimonials

What people say about you online counts. To manage this, make it a practice to ask your patients to post about their experience at the end of each visit. This will usually be on a website like Yelp, but you may also have a “Testimonials” page on your website where they can post.

Email Marketing

Collect all your patients’ email addresses so you can send them appointment reminders and updates. Use a service like Mail Chimp or Constant Contact to streamline your messaging. You should aim to communicate with your clients at least once per month.

Guerilla Marketing

Guerilla marketing practices are known to be modern, effective, and cheap. They involve promoting your practice in unconventional ways with a small budget.

Plan an Event

Identify your target market – pregnant women, retirees, parents – and plan a public event at your practice with that audience in mind. The event allows potential patients to meet you and your staff, see your office, and ask questions. For example, a dermatologist might offer a free skin cancer screening at an open house and book regular office appointments at the event.

Be Available to the Media

Newspaper and TV reporters are always looking for health experts to speak up on the health story of the day. Consider what areas your practice specializes in and put yourself out there as a knowledgeable source. This can not only put your name in the minds of prospective patients but also lend you credibility.

Referral Marketing

Many medical practices and specialties rely on referrals from other practitioners. Referrals can also come from current patients or even your own staff. Ultimately, referrals from any source are based on strong relationships.

Referrals from other physicians and their staff come from being secure in the knowledge that the patient will be taken care of, and the timeliness of reports back to the referring physician.

Further, you must educate and empower your employees to be ambassadors of your practice. “A happy medical assistant who loves her job and knows the high level of customer service your practice offers will want to sing your praises,” says Marlee Ward, President of Rx MD Marketing Solutions.

Similarly, your patients can be a powerful marketing force. Just as they do with their favorite restaurant or a reliable bank, your patients will share their experiences at your office with their family and friends. Take advantage of that with a patient loyalty program: If your office offers elective procedures, you could give a discount to those who refer you – such as 50% off laser treatments.

Choose Boulevard Medical Properties to find the best medical office space for lease in Los Angeles! Our dedicated team of expert real estate professionals will help you locate the perfect space, navigate lease negotiations, and guide you all the way through design and construction. For more information, call 818-882-5700 or contact us online!

How Natural Light Affects an Office

We can all relate to the sick feeling of waiting at least 25 minutes to be seen by a medical provider in a windowless exam room under fluorescent lights. Living and working without natural light make the body short circuit – and this applies to doctors and staff members as well as their patients.

According to a Psychology Today article, a study titled, “Impact of Workplace Daylight Exposure on Sleep, Physical Activity, and Quality of Life,” concluded that there is a strong relationship between workplace daylight exposure and office workers’ sleep, activity and quality of life.

If you are looking for medical office space for lease in Los Angeles, make sure to put “lots of natural light” at the top of your list of priorities. For more questions about where to locate your practice, contact Boulevard Medical Properties today.

Sleep Disorders and other Dysfunctions

Of the subjects in the above-mentioned study, those who worked in offices without windows slept an average of 46 minutes less per night. They reported lower satisfaction with their quality of life, including a lack of vitality and physical problems such as pain and stiffness. This lead to all sorts of daytime dysfunction which the group who worked in spaces with windows – sources of natural light – were able to avoid.

“Day-shift office workers’ quality of life and sleep may be improved via emphasis on light exposure and lighting levels in current offices as well as in the design of future offices,” said study co-author Ivy Cheung, a Neuroscience doctoral candidate at Northwestern University.

If you have found a medical office space for lease that seems to not have enough windows, find out if you can have more installed.

The Circadian Rhythm

The so-called ‘body-clock’, aka the Circadian Rhythm, controls vital processes of the human biological system. During the day, bright, natural light from the sun sends our brains signals to stay alert and helps us function at our best levels. As the cycle moves towards nighttime, our need for sleep, restoration, and nourishment are reflected in the cooler color and lower intensity of the night light.

“Too much artificial light at the wrong time… can disrupt that rhythm and lead to health problems. This is important for everyone, but for hospital patients who are trying to heal, it’s an especially big deal,” says Deb Zawodny, a healthcare market development manager.

For patients with Alzheimer’s Disease, studies have shown that supporting a patient’s day/night cycle could reduce night wandering by as much as 50%. In a Danish study, supporting the cycle proved to slow the advance of the disease in dementia patients.

Daylight and Mood

An interesting development around our dependence on daylight emerged with the first diagnoses of SAD: Seasonal Affective Disorder. The term was coined to describe the feelings of lethargy, sadness, and hopelessness people experience when they have the so-called “winter blues.” For a long time now, the “winter blues” have been thought to be caused by the short days and lack of cheery, bright sunlight during the grayer seasons. Also, People who are not exposed to sufficient sunlight during the day — then experiencing the fade into night — are not able to produce the hormone melatonin effectively. This aggravates their SAD.

Many people have speculated that as we spend more time indoors under artificial light, staring at computer and television screens, we may be encountering a new form of SAD, year-round.

In addition, according to Time Magazine’s article Why Sunlight is so Good for You, “The strongest support for the role of sunlight in health comes from its effect on serotonin: higher levels of serotonin correlate with better mood and feelings of satisfaction and calmness, and lower levels link to depression and anxiety.” It has been shown that people have higher serotonin levels on bright, sunny days than on cloudy ones, no matter how hot or cold the weather.

Cancer Risk

Less daylight means less melatonin, which may also mean cancer. Scientists have found that the lower levels of melatonin found in the daylight-deprived may also lead to lower levels of important chemicals the body uses to repair DNA. That could potentially lead to more cell mutations which trigger cancer.

Summary

The Center for Health Design study titled “Impact of Light on Outcomes in Healthcare Settings” summarizes the many benefits of prioritizing the availability of natural light when looking for medical office space for lease.

Light impacts human health and performance by enabling performance of visual tasks, controlling the body’s circadian system, affecting mood and perception, and by enabling critical chemical reactions in the body. Studies show that higher light levels are linked with better performance of complex visual tasks and light requirements increase with age. By controlling the body’s circadian system, light impacts outcomes in healthcare settings by reducing depression among patients, decreasing length of stay in hospitals, improving sleep and circadian rhythm, lessening agitation among dementia patients, easing pain… The presence of windows in the workplace and access to daylight have been linked with increased satisfaction with the work environment. Further, exposure to light is critical for vitamin D metabolism as well as melatonin and serotonin production in the human body. Light exposure also is used as a treatment for neonatal hyperbilirubinaemia.

Medical Office Space for Lease

Boulevard Medical Properties is the only stop you need to make when shopping for medical office space for lease in Los Angeles. Get in touch with us to find the perfect medical and dental office space for you! Call at 818-882-5700 or Fill Out our Online Contact Form Today!

Types of Medical Practices

Whether you are fresh out of your residency, looking to branch out on your own, or are looking to expand your current practice, there are a variety of medical practices to choose from. With each type of medical practice comes different responsibilities, elements, and benefits to consider. Although there are a multitude of factors to consider, Boulevard Medical Properties has made part of the process easier by being dedicated to connecting you with the perfect medical office space for lease.

Solo Practice

As its name suggests, a solo practice is a practice without partners or employment affiliations with other practice organizations. This type of medical practice allows the physician to have optimal control (i.e. deciding which patients they see, who they hire, hours they work, etc.). However, with a solo practice also comes some risk that other practices may not have. According to the American College of Physicians, “The locale in which you wish to practice will sometimes determine the success of a solo practice. Suburban or rural areas are often better suited for solo practice because of significant medical need and less competition from other medical resources.” That is why it is important to speak with our experts at Boulevard Medical Properties, because we understand what your practice means to you and can help you find which medical office space for lease is best for you.

Group Practice

A group practice is different than a solo practice because there is a presence of two or more physicians providing patients with one specific type of care. With a group practice comes the benefits of added financial security, not having to start from scratch, and added support from others on the team. This is a great option for physicians who are looking to play a significant role in the practice but want more safeguards and support in place. With a group practice comes the need more or room and a comfortable space for all your team members, staff, and patients.

Employed Physician Practices

This type of medical practice is when a physician is being employed within one of several practice models. Joining this type of medical practice can be advantageous to the physician by removing the administrative roles of the job and allowing them to solely focus on their area of expertise. You may relinquish even more of your control over the practice with this option, but you will not need to ever worry about the logistical problems. Scheduling, patient contact, accounting, and many other menial tasks are taken care of through employed physician practices.

Medical Office Space for Lease

Regardless of the type of practice that you chose, it is important that you choose the right place to set up shop so that you establish a successful practice. With investment in your vision, knowledge of the field, and “go green!” initiative, it is not hard to see why Boulevard Medical Properties are the experts when it comes to finding physicians the perfect medical office space for lease. To connect with their team and see what medical offices are available around you, contact them today.