Are you putting enough effort into your online marketing? 76% of patients use hospital sites and 52% use health information sites when researching specific health information, such a condition they or someone they know may have. This study highlights the importance of online resources when it comes to finding a doctor, dentist, hospital, nursing home, etc. Even still, using your website and other internet resources is an underutilized method of getting more patients. For more on securing your medical office lease in Los Angeles, contact Boulevard Medical Properties today.
1. Your Website
The priorities for your website are to be simple, modern, and easy to understand. Your patients should easily know how you can help them, and you should make it easy for them to say yes to being helped. Have a very large, prominent, “Schedule an Appointment” button on several pages on your site.
Also, you should offer a “lead generating asset” that establishes you as the authority in your field. This could be something like a “Cost of Braces Calculator” or “Guide to Eating Out After Bariatric Surgery.”
2. Social Media
There are so many social media channels. Which should you be on? The answer is simple – Facebook. It has over 2 billion users and it has become ingrained into most people’s lives, young and old.
You can create an official Facebook page where you post updates about your practice, share testimonials, and share content that informs and educates your patients about your specialty. If you’re looking for content to post, start with questions you get from your patients.
3. Online Advertising
Google AdWords is a pay-per-click advertising service which is part of what is called Search Engine Marketing (SEM.) Basically, you can “buy” certain words and phrases that people search for on Google. Whenever someone types in your word or phrase, your listing will show up at the top of the results page. According to Geonetric, 81% of people click on a sponsored link when looking for health information, which could be crucial for gaining attention for your facility.
4. Reviews and Reputation Management
A Pricewaterhouse Cooper survey revealed that 42% of people viewing health information on social media look at health-related consumer reviews and referrals of specific treatments or physicians. The bottom line is, people will be writing about you online, and what they say counts.
How can you manage this? First off, you obviously want to try to garner as many positive reviews as you can. To this end, have a brief discussion with patients at the end of your appointments to find out if they were satisfied. Then, kindly ask them to leave you a review on your preferred social media channel. This will usually be Yelp, but you could also be set up to host reviews directly on your website. You can also offer incentives for reviews. For instance, a dentist can give away toothbrushes with their yelp link printed on them as a reminder to post.
5. Email Marketing
Collect email addresses from all your patients to send appointment reminders and updates. It is very important to sign up for a mass email service such as Mail Chimp or Constant Contact to streamline your messaging. With these services, you can not only compose emails but also send newsletters, articles, and blog posts to a broad audience. Aim to communicate with your clients at least once per month. Send them relevant healthcare information that they may find helpful, educational, and informative.
Make sure you give people the option to sign up for emails on your website and have this prominently featured in some way (such as a pop-up.)
6. SEO (Search Engine Optimization)
SEO is how you show up in a search without paying for an ad (it’s also called “organic results” or “ranking.”) Using SEO is how you optimize a website for sites like Google, Bing, Yahoo, etc. to get in front of relevant people.
5 SEO MUST HAVES:
1) Mobile Responsive – your site must be easy to use on a mobile phone.
2) Secure- if you don’t have an https site (rather than http) your visitors might receive a warning message that will make them leave your website.
3) Fast- 53% of people will leave a website if it’s too slow to load.
Medical Office Lease in Los Angeles
No matter what your specialty, Boulevard LA knows finding the right medical lease in Los Angeles for your medical practice is important to you. Our team of expert real estate professionals are committed to working with you through the term of your lease to make sure your practice flourishes in our community of medical professionals. Contact Us today!
Finding the right location for your medical practice is just as important as finding the right location when you are purchasing a home. No matter what type of real estate you are looking at, the adage rings true, it’s all about location, location, location. Read on to learn more about what to consider when looking for a new location for your medical office and what pitfalls you would be wise to avoid.
The first thing to consider when looking at office locations is the type of patients you already have and those you wish to attract. What are your patient demographics? What is your specialty? Is your practice full of women, men, athletes, baby boomers, kids? Taking this into consideration really can impact your location.
For example, is your current practice full of suburban baby boomers? Then perhaps a strip mall in the outskirts of town is what you need to make it convenient for your patients to get to you and to market effectively to grow your practice.
But what if your practice is full of young or working professionals? Then an office in the suburbs would be difficult for them to get to you. You might want to consider something downtown so those working in the city center can get to you quickly and easily.
What if your patient base if full of athletes? Then perhaps you should consider setting up an office location near a university or the practice facility for a professional sports team, or even a popular gym. This would allow you to market to your base and make it easy for them to see you. Considering your patient base and your specialty can be critical in choosing the right location.
Consider Your Competition
Another key component to think about when choosing a location is your competition. You want to put yourself in a position to succeed so you need to look at the competition in your area. If there are five other professionals within a ten-mile radius practicing the same thing you are, then you might want to look somewhere else for office space. Do your homework and check the population to professional ratio for your area.
If you are just starting out and you find that your competition is overpopulating the upscale neighborhoods in the area you want, consider setting up your practice in the suburbs just a few miles away. There might be some opportunity to develop a large patient base. Your competition could be overlooking a potentially lucrative area.
You should also investigate whether the population of the area you want is growing or declining. It is typically easier to set up shop in a newer community rather than try to break in to an established area with a lot of competition. A lot of this information is available on the U.S. Census website. There is a great deal of information available if you are willing to take the time to comb through the site. You should also contact the local Chamber of Commerce as they have some great information available as well.
If your practice is going to rely heavily on insurance, you should take a close look at the employers in the area. Do they offer the insurance you accept? You should also consider locating your office next to a hospital as this can create a good image as you will be in an area associated with health care.
And, of course, there are many things to consider in terms of the actual building you are looking for. If future expansion is your goal, does the space offer enough square footage? Does the location offer convenient, well-lit parking? What does the building look like? Is it well maintained, or does it look run down?
Medical Office Lease in Los Angeles
There is a lot to consider as you research a potential medical office lease in Los Angeles. A smart piece of due diligence would be to contact Boulevard Medical Properties to schedule a consultation. The Boulevard team has the knowledge and expertise to point you in the right direction and get you into a space that works for your organization.