Category Archives: Sustainability

Below is the archive of all blog articles related to the category “Sustainability”.

Marketing your Dental Practice the Right Way

A targeted marketing plan considers who you are, who you know, and what resources you have at your fingertips. After confirming your dental office lease in Los Angeles from Boulevard Medical Properties, use these tips to market your practice.

Leverage Google to Bring in the Biggest Number of Local Patients

The fact of the matter is, tons of patients are searching Google to find dental practices like yours. Make sure that your website turns up on the first page of search results when people search for a dentist in your location.

Use Google My Business Reviews

Using Google My Business for reviews is “extremely important” for local SEO (search engine optimization) rankings, says Feuza Reis, Director of Social Marketing & Communications for Next Level SEM. High SEO rankings translate to getting your website found online.
Reis recognizes that “getting reviews is not always so easy,” so she recommends services like Customer Lobby to her clients. Customer Lobby has a widget (which you add to your website), and an app (which you add to an iPad and use in-office), to help you request customer reviews.

Target Local Customers with Google AdWords

Google AdWords is an ad creator that promotes your website in search results. It works on a PPC (pay per click) system, meaning that you pay a set amount every time someone clicks on your ad. The price is set by the popularity of the keywords you use.

Google AdWords can be used to geotarget a particular radius around your practice. When you were looking for properties for your practice, you probably used search terms like “dental office lease in Los Angeles.” This is an example of how geotargeting works – businesses focus their ads on clients looking for particular services in specific locations.

Make the Most of your Website

You don’t need to be on every social media channel on the internet, but you do need to keep your website up-to-date. Attract new clients while retaining and satisfying your current patients by actively engaging your audience. Consider your website an extension of your dental office lease in Los Angeles – except this online “office” is equipped to welcome any potential client, from anywhere in the world! You can use it to build a reputation, among other important functions.

Post Videos of yourself Answering Common Patient Questions

One great way to engage clients is to post video content. You can easily film yourself (or have a dental assistant film you) with a smart phone, and make short videos discussing common patient questions and concerns. This will help visitors to your website get to know you and feel more comfortable with you before they make their first appointment. It will also make your current patients feel engaged and attended to.

Initiate a ‘Best Smile Contest’

Here is something you can do to give your patients a chance to show off how your work together has improved their lives. They can send in pictures of their new and improved smiles to be posted on a special page on your website. If you want, you can even create public voting, and have your website visitors pick a winner of the ‘Best Smile Contest’!

Engage your Community with a Blog

Adding a blog to your website is an important way to keep things fresh. You can blog as little or as often as you choose, but you should aim for regular posts that your clients can look forward to. You choose the topics – they can alternate between updates about your practice, patient or staff profiles. news and updates about dentistry, or general useful knowledge to educate your patients.

Another thing you can do with your blog is host “guest posts” from local businesses. In this manner you can trade posts with them, with each of you posting on each other’s blogs, and reaching a whole new audience of each other’s customers. This may work especially well if your businesses are related – for example, doctors, dentists, and orthodontists who wish to share networks.

Dental Office Lease in Los Angeles

No matter what your medical specialty, Boulevard Medical Properties understands how much your patients mean to you. Whether you’re just starting out on your own, or looking to expand your practice, we will always help you put your best foot forward to create welcoming and efficient spaces for you to serve your clients. Contact us today for an appointment!

Places You Can Save Money Within Your Practice

Building your own medical practice is quite the investment. Hopefully, you’ve been able to get your plans off the ground without a hitch. Reaping the profits and benefits of your hard work can be the most satisfying feeling in the world, which is why it’s imperative that you continue to promote smart financial decisions in every aspect of your practice.

At Boulevard Medical Properties, we know better than anyone how difficult it can be to sustain smart spending without having to cut corners. From negotiating rent from your medical office space for lease, to developing a permanent and trustworthy team, there’s a lot of aspects of running a medical practice that can be heavy on your wallet.

But don’t give up hope; try these money-saving tips to see where you can best relocate your budget to prevent you from having to sacrifice anything.

1. Download the Software

One way for you to stay ahead while also saving money on hard labor is to install the latest and greatest software programs that can make running your practice a whole lot easier. Many medical facilities use different types of software to help streamline administrative tasks, hold patient records, access valuable information and even set up plans with insurance companies without you having to do any of the work.

This is a great way to save money on having to hire more outside help just to perform some menial, continuous tasks. Let the computer do it instead!

2. Outsource Your Professional Work

Having a full-time administrative staff for things such as marketing, design, professional outreach, and more can cause the corridors to become quite a bit crowded. Don’t be afraid to outsource your work to remote or freelance professionals who you can depend on.

Many professionals hire website managers or graphic designers from third-party companies to help you get everything set up without getting in the way. This will also help you to save the money from having to pay another full-time, in-house professional.

3. Hire Interns

Make sure your staffing schedules and policies are as efficient as possible. If you need to, set an overtime limit and make sure that everyone is receiving a regular late. Tell your employees that it’s okay for them to go home early. If you need to get some administrative tasks done around the office, consider hiring interns. Many of them can provide work for low rate or even free costs while in association with their schools or staffing agencies.

In the long run, this can shave quite a few dollars off your quarterly expenses. By keeping a tight schedule and helping everyone keep track of their hours, you can reduce your own stress instead of worrying about what future expenses might be thrown your way.

4. Work as a Team

When in doubt, it’s never a bad idea to ask your team members what they think. Getting multiple different insights can help you discover some money-saving ideas that you may not have thought about before. Each employee experiences their job in a different way, and they might be a lot more privy to a financial expenditure than you.

Listen to your team, bounce ideas back and forth, and see what you all come up with – the money saving tactics might surprise you!

Medical Office Space for Lease

At Boulevard Medical Properties, we specialize in helping you find the best medical office space for lease in your area. Whether you are starting out small, or you are expanding on an existing practice, we have the tools, resources, and experience to help you out where it matters most. For more financial tips, feel free to contact us online or give us a call at (818) 882-5700 today.

Best Strategies to Market and Promote your Practice

After you have found the best medical office space for lease and opened your practice, your marketing goals are simple: You want to capture the greatest number of new patients while retaining as many existing patients as you can. It goes without saying that we live in an information-overloaded, short attention-spanned society. So, how do you break through the noise, rise above the crowd, and shine? You create a targeted marketing plan that considers who you are, who you know, and what resources you have at your fingertips.
For more information about office space in Los Angeles and running your medical practice, get in touch with Boulevard Medical Properties today.

Building a Strategic Marketing Plan

French writer Antoine de Saint-Exupery was quoted as saying, “A goal without a plan is just a wish.” These words apply to success in marketing, too! Marketing is a business strategy and must be planned as such.

Branding

Patients have as many options for healthcare services and providers as you did when you were searching for the best medical office space for lease (a lot). If you don’t want to “look” the same as everybody else you must establish a well-differentiated, unique, and memorable brand by creating a value proposition.

A value proposition is a statement of the value you promise to deliver. It should always do three things:

  1. Explain how you will solve your patients’ problems or improve their situation.
  2. Deliver specific benefits.
  3. Tell the ideal patient why they should patronize your medical practice and not the competition’s.

Some classic examples of value proposition themes that work are:

  • “Best Quality”: Do you hold yourself to the highest standards? Can you claim to provide a higher quality service than your peers? Do you have proof of this?
  • “Best Bang for your Buck”: Do you provide excellent service at reasonable prices? Is your practice geared towards being affordable to the average family?
  • “Luxury and Aspiration”: Do you perform cosmetic procedures such as elective surgery or cosmetic dentistry? Even if you don’t, you might fit into this category if you offer VIP service or treatment!
  • “Must-Have”: Do you provide a service your market cannot live without? Are you necessary? This category can work for many medical professionals.

Online and Social Media Marketing

Your website and other internet resources are underutilized methods of getting and retaining patients. Here are some tips on how you can focus your marketing power online.

Your Website

The goals for your website are that it be simple, modern, and easy to understand. Placing a large “Schedule an Appointment” button on several pages of your site makes it easy for patients to reach you.

Social Media

By far the most important social media channel to be on is Facebook. It has quite simply become ingrained in our culture and our daily lives, no matter our ages. Create an official Facebook page to share content that informs and educates your patients. If you don’t know where to start, try posting answers to some patient questions.

Reviews and Testimonials

What people say about you online counts. To manage this, make it a practice to ask your patients to post about their experience at the end of each visit. This will usually be on a website like Yelp, but you may also have a “Testimonials” page on your website where they can post.

Email Marketing

Collect all your patients’ email addresses so you can send them appointment reminders and updates. Use a service like Mail Chimp or Constant Contact to streamline your messaging. You should aim to communicate with your clients at least once per month.

Guerilla Marketing

Guerilla marketing practices are known to be modern, effective, and cheap. They involve promoting your practice in unconventional ways with a small budget.

Plan an Event

Identify your target market – pregnant women, retirees, parents – and plan a public event at your practice with that audience in mind. The event allows potential patients to meet you and your staff, see your office, and ask questions. For example, a dermatologist might offer a free skin cancer screening at an open house and book regular office appointments at the event.

Be Available to the Media

Newspaper and TV reporters are always looking for health experts to speak up on the health story of the day. Consider what areas your practice specializes in and put yourself out there as a knowledgeable source. This can not only put your name in the minds of prospective patients but also lend you credibility.

Referral Marketing

Many medical practices and specialties rely on referrals from other practitioners. Referrals can also come from current patients or even your own staff. Ultimately, referrals from any source are based on strong relationships.

Referrals from other physicians and their staff come from being secure in the knowledge that the patient will be taken care of, and the timeliness of reports back to the referring physician.

Further, you must educate and empower your employees to be ambassadors of your practice. “A happy medical assistant who loves her job and knows the high level of customer service your practice offers will want to sing your praises,” says Marlee Ward, President of Rx MD Marketing Solutions.

Similarly, your patients can be a powerful marketing force. Just as they do with their favorite restaurant or a reliable bank, your patients will share their experiences at your office with their family and friends. Take advantage of that with a patient loyalty program: If your office offers elective procedures, you could give a discount to those who refer you – such as 50% off laser treatments.

Choose Boulevard Medical Properties to find the best medical office space for lease in Los Angeles! Our dedicated team of expert real estate professionals will help you locate the perfect space, navigate lease negotiations, and guide you all the way through design and construction. For more information, call 818-882-5700 or contact us online!

Balancing Form and Function in Your Medical Office

Your medical office needs to serve various purposes. First, it needs to be functional as that is where you treat your patients. Second, it needs to be a space where patients feel safe and cared for. If you satisfy both criteria, your patient base will be loyal, and referrals will come easy. But how do you know if you are providing the most balanced environment for your patients and your business? Read on to learn the tips to keep your medical office humming efficiently and productively.

For assistance finding the right medical office space in Los Angeles to help your practice thrive, get in touch with our experts at Boulevard Medical Properties to secure prime real estate in a competitive market.

Patient Perspective

The best way to see how your office is perceived is to look at it from your patient’s perspective. Come in through the waiting room and really look at your space. Check out the flooring or carpet, the furniture and the lighting; even take a deep breath and take in the smell. Is anything worn or off about the space right from the entrance?

Next, walk the halls and pay the same attention to the reception desk, exam rooms, storage and business areas. How easy is it to find what you need? How does it look from a patient’s point of view? Is it worn down or cold? Or is it inviting and soothing? Are your supplies where you need them? If you have already noticed things you want to change, then a redesign is probably in your near future.

Looking Good and Improving Efficiency

How you design your space can either impede or optimize practice flow. It really is possible to design a space that not only makes a positive impression on your patients but can also improve your efficiency. Putting patients at ease in potentially stressful situations and making sure they don’t wait unnecessarily is key. Make sure you are considering any bottlenecks that happen with the doctors and staff, so you can get creative and make sure your re-design addresses these issues.

Next, make sure your supplies are where you need them. As yourself, how many steps do I take to get what I need? Your supplies, equipment and staff should be easily accessible. Work out a realistic flow so you aren’t having to go to various locations to get what you need. Always take your staff and patients into account. For example, does your office staff have to walk across the office or into another room to make a copy of the patient’s insurance card? Why not make the investment and install a desktop copier right at the check-in counter? Think of how much time this would save as each patient is checked in.

You also need to consider whether you need a complete re-design or simply an update in some areas to achieve the efficiency and flow you are looking for. Sometimes, even slight changes can make a dramatic difference and don’t necessarily need to break your budget. And you might even conclude after a serious evaluation of your space, that you have outgrown your current space and may need to look at a new location.

Medical Office Space in Los Angeles

There is a lot to consider as you look at re-designing the office space for your medical office space in Los Angeles. And if you decide that more office space is needed, a smart piece of due diligence would be to contact Boulevard Medical Properties now and schedule a consultation. Our Boulevard team has the knowledge and expertise to point you in the right direction and get you into a space that works for your organization. The bottom line is that when you positively impact function and form, you benefit and so do your patients.

Getting More Patients Through your Front Door

Are you putting enough effort into your online marketing? 76% of patients use hospital sites and 52% use health information sites when researching specific health information, such a condition they or someone they know may have. This study highlights the importance of online resources when it comes to finding a doctor, dentist, hospital, nursing home, etc. Even still, using your website and other internet resources is an underutilized method of getting more patients. For more on securing your medical office lease in Los Angeles, contact Boulevard Medical Properties today.

1. Your Website

The priorities for your website are to be simple, modern, and easy to understand. Your patients should easily know how you can help them, and you should make it easy for them to say yes to being helped. Have a very large, prominent, “Schedule an Appointment” button on several pages on your site.

Also, you should offer a “lead generating asset” that establishes you as the authority in your field. This could be something like a “Cost of Braces Calculator” or “Guide to Eating Out After Bariatric Surgery.”

2. Social Media

There are so many social media channels. Which should you be on? The answer is simple – Facebook. It has over 2 billion users and it has become ingrained into most people’s lives, young and old.

You can create an official Facebook page where you post updates about your practice, share testimonials, and share content that informs and educates your patients about your specialty. If you’re looking for content to post, start with questions you get from your patients.

3. Online Advertising

Google AdWords is a pay-per-click advertising service which is part of what is called Search Engine Marketing (SEM.) Basically, you can “buy” certain words and phrases that people search for on Google. Whenever someone types in your word or phrase, your listing will show up at the top of the results page. According to Geonetric, 81% of people click on a sponsored link when looking for health information, which could be crucial for gaining attention for your facility.

4. Reviews and Reputation Management

A Pricewaterhouse Cooper survey revealed that 42% of people viewing health information on social media look at health-related consumer reviews and referrals of specific treatments or physicians. The bottom line is, people will be writing about you online, and what they say counts.

How can you manage this? First off, you obviously want to try to garner as many positive reviews as you can. To this end, have a brief discussion with patients at the end of your appointments to find out if they were satisfied. Then, kindly ask them to leave you a review on your preferred social media channel. This will usually be Yelp, but you could also be set up to host reviews directly on your website. You can also offer incentives for reviews. For instance, a dentist can give away toothbrushes with their yelp link printed on them as a reminder to post.

5. Email Marketing

Collect email addresses from all your patients to send appointment reminders and updates. It is very important to sign up for a mass email service such as Mail Chimp or Constant Contact to streamline your messaging. With these services, you can not only compose emails but also send newsletters, articles, and blog posts to a broad audience. Aim to communicate with your clients at least once per month. Send them relevant healthcare information that they may find helpful, educational, and informative.

Make sure you give people the option to sign up for emails on your website and have this prominently featured in some way (such as a pop-up.)

6. SEO (Search Engine Optimization)

SEO is how you show up in a search without paying for an ad (it’s also called “organic results” or “ranking.”) Using SEO is how you optimize a website for sites like Google, Bing, Yahoo, etc. to get in front of relevant people.

5 SEO MUST HAVES:

1) Mobile Responsive – your site must be easy to use on a mobile phone.
2) Secure- if you don’t have an https site (rather than http) your visitors might receive a warning message that will make them leave your website.
3) Fast- 53% of people will leave a website if it’s too slow to load.

Medical Office Lease in Los Angeles

No matter what your specialty, Boulevard LA knows finding the right medical lease in Los Angeles for your medical practice is important to you. Our team of expert real estate professionals are committed to working with you through the term of your lease to make sure your practice flourishes in our community of medical professionals. Contact Us today!

When are the Least and Most Productive Hours of the Day?

Have you ever tried to focus on a task only to find your attention waning? We’ve all been there, and it’s not entirely your fault if you can’t seem to get anything done. When it comes to productivity, motivation is only a part of the equation. You have to listen to your body to know which times you’re going to be most productive.
For more information on successfully running a medical practice and finding the perfect medical office lease in Los Angeles, contact the experts at Boulevard Medical Properties.

Working with Your Ultradian Rhythm

Most of us are familiar with the Circadian Rhythm, the 24-hour cycle when we shift between wakefulness and sleep. Within the cycle are shorter blocks of time when we feel most productive.

It’s called the ultradian cycle—the time when we should spend more time doing the most important tasks of the day.

What does the ultradian cycle have to do with productivity?

The ultradian cycle is a 90-minute block of time when we experience heightened focus. Since our concentration is the highest during this time, it makes sense to do the most important tasks of the day. Tasks that require critical thinking, problem solving, and strategizing are best tackled during this time.

After the 90-minute sprint, you can still do some more work, but your focus will be on a slump. This is the best time to schedule routine work and other tasks that do not require a lot of thinking.
As the ultradian cycle does not come at the same time for everyone, it helps to know when heightened concentration ebbs and flows. Here’s how you can determine the most and least productive hours of your day:

1. Create an energy map

Night owl or early bird? We sometimes use this as basis for when we’re most productive. But this leaves a lot of room for error (and disappointment) as it doesn’t reflect when your energy and focus are at their highest.

To find out when you are most likely to get things done, record your energy and concentration levels in hourly intervals. You can use either a journal or spreadsheet for recording your data. Do this for a couple of weeks—you will eventually see a pattern that reflects your most and least productive days.

2. Identify when to perform your tasks

Which of your daily activities require the most concentration? Which activities can you perform on autopilot? The secret to becoming productive is working in sprints. During this time, you can combine critical-thinking tasks and low-energy activities to make the most of the 90-minute ultradian window. Schedule tasks that don’t require much energy after the challenging ones.

3. Create a tentative plan for the upcoming week

Every Friday, draft a schedule of your to-dos for the following week. Write down all the things you want to accomplish and assign them on a specific day. For example, you do a lot of creative thinking on Tuesdays at 10am. Schedule your most challenging activity at this time. Since you know from your energy map when your energy and focus are highest, take advantage of these hours to increase your productivity.

Expect interruptions to happen

Being productive comes at a different time for everyone, so it’s important to know when your ultradian cycle is. As much as you’d like to maximize your 90-minute work sprint, the reality is that interruptions are likely to happen during this time.

The bottom line is that productivity is more about learning how to work smarter. While you can’t force concentration, you can schedule your most challenging activities at a time when distractions are the lowest; making sure that it intersects with the time when your energy and focus are highest.

Medical Office Lease in Los Angeles

The Boulevard Investment Group helps medical professionals find the ideal medical office lease in Los Angeles for their practice. Get in touch today to find the perfect space for your office.

Benefits of Sharing Your Office Space

If your business is looking for office space but you aren’t sure how much you will need or you can’t find a space that is the right fit, you might want to consider sharing some office space. It might seem like an inconvenient concept but there are some advantages that could save you money and increase your productivity.

For more information about finding the right medical office lease in Los Angeles for your practice, contact Boulevard Medical Properties for a comprehensive selection of the most recent openings that may be the perfect fit for you.

Low Overhead

Perhaps the greatest benefit, especially if you are running a small business or you’re a lone proprietor, is the low overhead that comes from sharing the load with others. Community spaces offer some nice perks including space for networking, meetings and even some quiet space if that is what you require. You aren’t responsible for the full share of the rent, electricity, office furniture, cleaning costs, security, etc. You can budget appropriately and not have to worry about any unforeseen expenses.

Sharing office space also allows you to take advantage of an existing technology infrastructure rather than setting up your own. Technology can be an expense that is just out of reach for some small business owners so utilizing a shared space can be a great solution. Many shared spaces have on-site IT support so you can get up and running quickly and you have the help you need if something goes wrong. You can concentrate on your work instead of the costly infrastructure.

Another perk is the advantage of a short lease. Many shared spaces offer a variety of flexible options to choose from, especially if you only need the space for a few months or you grow quickly and need to make an adjustment. You typically don’t have to make a long-term commitment that could tie you to a lease that could end up costing you more in the long run.

Choosing to share some office space can also provide you with added security. Most spaces have some type of entrance technology that can track who has access and who comes and goes. And some buildings even have around-the-clock desk security. This can provide you and any of your employers with some peace of mind that the environment is safe.

Networking Opportunities

Another benefit of sharing office space is the networking conversations that come from sharing a communal space. Getting to know those who share your space could provide some great partnerships and collaborative opportunities. For example, if you are a marketing professional, you might find yourself sharing a space with a graphic designer or web site designer. You can create a team of professionals to collaborate with on specific projects without having to actually hire a full-time staff.

Mentors, Resources and High-Level Collaboration

Some shared spaces have ties to local universities offering workshops, mentoring and other collaborative perks. Shared spaces also can provide inexpensive or free parking, conference and meeting space with long distance phone and internet access, office supplies like printers, scanners or copiers which can be expensive to purchase on your own, as well as a mailing address and even a receptionist in some locations.

Sharing an office space can help you to have a professional look as you start your business and allow you to develop some potentially beneficial partnerships. Another great benefit to consider is the fact that you will have some room to grow. You can form your team and have the space to develop in the way that best works for you.

Finding the Right Medical Office Lease in Los Angeles

If you are looking for the right space for your medical office, contact Boulevard Medical Properties now and schedule a consultation. The Boulevard team has the knowledge and expertise to point you in the right direction and get you into a medical office lease in Los Angeles that works for your practice.

Conserving Energy in Your Office

Most people are aware of conserving energy at home. This can usually be somewhat self-serving to avoid a large electricity bill. However, all too often, conserving energy in the workplace is rarely considered. This is often overlooked without some push from management. Given how many hours most people spend in the office each week than at home, the amount of energy used is significantly higher than the typical amount of energy used at home. For more information about finding the right office space in Los Angeles for your practice, contact Boulevard Medical Properties to learn about our custom move-in process.

Unless mandated by upper management, you may not be able to make everyone at the workplace comply, but you can always do your part and start a movement to encourage other coworkers to follow.

Below are just some ways that you can conserve energy at the office.

Lights Out

One of the simplest ways to conserve energy is to turn off the lights when you leave for an extended period of time. If you’re the last person to leave the office, or if you have a private office, simply turn off the lights when you leave. It’s that simple. If you leave for your lunch break, you can also do the same. If you have decision-making power with respect to the design and systems within the office, considering having motion-censored light switches. This will turn lights on and off automatically depending on activity and use of a particular room. Again, any little way to conserve energy will help.

Work-Efficient Supplies

A variety of office electronics, including computers, printers, monitors, copy machines, refrigerators and many other appliances and office equipment, are available with Energy Star certification. These electronics are newer and typically use less power than older, non-certified models.

Power Down

It’s not uncommon for people to leave electronics at the office on. This includes monitors, computers, printers, copy machines, fans, coffee machines and other electronics that don’t need to run while you are away. If you absolutely must leave your computer on, at the very least turn your monitor off and make sure that you have energy saving options set up for your computer to sleep when not in use.

Turn Up the Heat

It’s a known fact that many offices are kept on the cool side intentionally. This is done not only in an effort to keep employees alert and working efficiently, but it can also help keep germs and bacteria from lingering and any IT person knows the importance of keeping servers and equipment in a cool space. However, in an effort to conserve energy, if your office is unnecessarily frigid, see what can be done to bump the thermostat up a little. Also, check and see if your thermostat is set up on a schedule for the off-hours.

Stay Sealed

Windows and doors can be a huge energy suck, letting air flow in and out when you may otherwise be expending a great deal of energy to keep cool (or warm). By making sure that your windows and doors seal properly, you will help to conserve energy. There’s even Energy Star certified windows that will help to conserve energy inside the office.

Cloud vs. Server

Many medical and law offices are moving to a cloud-based practice. Where there was once a great deal of paper and need for computer and server equipment, many are finding it far more efficient and eco-friendly to set up their practice with the intention of being cloud-based. By doing so, you will not only eliminate the need for a ton of storage space for files and paperwork, but you will save a great deal of energy needed to back up systems and files on a computer server.

Office Space in Los Angeles

If you are in the medical field and are looking to establish an eco-friendly or “green” practice, then look no further. At Boulevard Medical Properties, we have assisted several practitioners in all areas of setting up their office space in Los Angeles. From expansion, lease negotiation, construction, and design, we can help! Contact us today at 818.882.5700 or contact us online.

Keeping a Medical Office Clean

There is no arguing that first impressions matter. Whether you are meeting a new patient face-to-face or when there is a new client walking into your office for the first time, you want to make sure that you and your office look presentable. In addition to a well-designed office, you want to make sure that your medical office is impeccably clean as well. A simple cleaning won’t cut it as you want to keep your office sterile and prevent the spread of infectious diseases. Keep your office clean to keep your office efficient.

Keeping your office clean should be top of mind, and it doesn’t have to be difficult. Here are some ways to stay on top of your office’s cleanliness:

Cleaning Services

Depending on your area, there are likely many cleaning services there that specialize in cleaning medical offices. You can look one up online using online review websites, or simply ask another health professional in the area if they can recommend a good one. A cleaning service has many benefits over cleaning your office yourself.

A great advantage to using a cleaning service is that it will save you and your staff time – thoroughly cleaning a medical office is not a quick task. You can also trust the cleaning service to clean every nook and cranny of your office that you might miss. However, make sure to be in communication with the cleaning service about any areas that need extra attention. They also should not be your office’s sole source of cleaning; you need to keep your office clean and sterile during the day as well (more on that next).

Guidelines for Staff

Your office will also need to be kept clean and sterile throughout the day, so make sure to clearly communicate cleanliness guidelines with your staff. Rooms will need to be cleaned after each patient, hands will need to be washed constantly, and more:

• When spills happen, clean them up as soon as they occur. Don’t let whatever spilled sit on the floor, and remember to use appropriate cleaning products.
• In exam rooms, use disposable paper and wipe down with disinfectant when needed.
• Regularly check the restrooms to make sure they are clean and tidy. Replace toilet paper and even use a disinfectant germicidal solution in toilet bowls during the day.
• Doorknobs and light switches get dirty too! Remember to clean with a disinfectant regularly.
• After each patient and before seeing a new one, make sure to wash your hands.
• Make sure that gloves are disposed of properly in infectious waste containers.
• Establish safe biohazard waste practices. Clean and disinfect any areas that come in contact with biohazards immediately and dispose of any biohazardous material in the proper receptacle.
• Keep employee areas clean too. Make sure that your staff keep their workspaces clean and uncluttered. Also make sure the breakroom is cleaned after every use, and remember to clean out the fridge at least once a week.
• Have the right cleaning tools and supplies on hand, and make sure your staff knows how to use them. It’s best to keep them in the same place so that everyone knows where they are.
• If a patient alerts you to a problem area, make sure to clean it immediately.
• If necessary, create a checklist for your staff. Remembering what to clean and when can be easy to forget.

No patient wants to go to a doctor’s office and question the cleanliness. Make sure to keep your office clean, sterile, uncluttered and smelling nice to prevent the spread of infectious diseases and to create a nicer environment for your client.

Boulevard LA specializes in custom, state-of-the-art medical and dental office space in Downtown Los Angeles. They have worked with clients like Quest Diagnostics, USC Fertility and Perinatal and nonprofit community clinics. Because they understand that every practice is unique, they can provide a custom space for your office.

3 Important Steps to Keeping Your Practice Profitable

Running a successful practice in today’s ever-competitive environment can be challenging for even the most qualified professionals in the medical field. From constant technological advances to complex changes in healthcare laws, it seems that healthcare professionals need to be more vigilant than even to become and remain profitable. In order to attract and retain patients while expanding your practice, here are 3 tips to get you started.

1. Focus on the Front Desk

A successful practice starts with patient satisfaction — both in terms of creating a positive first impression when a patient first checks in, and building a strong online reputation. The person at the front desk is the face of the practice. He or she can make a life-long patient or a one-time patient based upon how they meet and greet. Here are three ways to strengthen your focus on the front desk.

Evaluate Personnel. The front desk personnel should welcome patients in a family-friendly manner and have the skills to simultaneously handle insurance verification and accept co-payments in an organized way. Invest time in finding personnel who combine soft skills and deftness in multitasking.

Streamline Intake Before Patients Arrive. Customer satisfaction starts at registration and the waiting room. The less time patients spend in your waiting room, the happier they are likely to be with their visit. To make sure their appointment stays on schedule, ask them to download and compile intake forms or use a secure system where they can submit the information online to save time. Many practices risk hurting patient satisfaction because they don’t organize their schedules properly.

Strong Financial Controls in Place. Reconciling the co-payments with what gets deposited in the bank regularly helps you stay on track and identify discrepancies. This process instills a strong financial control in place and can identify monetary loss and theft early on.

2. Connect & Engage on Social Media

Even if you have no time to tweet your latest medical insights, it’s important to pay attention to what patients are saying about you on review sites such as Healthgrades, Yelp, and Yodle. With today’s advancements in medical technology and media, the relationship with the patient doesn’t end with the procedure or with checkout. Connecting and engaging with your patients on social media continues to foster patient satisfaction and understanding of their experience. It’s less about the doctor and more about the experience.

To help you get started, here are two ways to master social media:

Designate a point person. Medical practitioners need to build a “brand” that is known in the community. You can achieve this in a variety of ways, from blogging to interacting with your patients on social media, and doing radio and TV interviews. If you can’t do it yourself, find someone to assist you — be it one of your staff or an outside agency.

Ask for reviews. Asking your patients to post a review on a social site is not awkward. Framing the value proposition carefully can make it easier. To facilitate this process, many medical practices print cards to have their team hand out to patients. They might invite their patients to share an unbiased review of their experience. Their honest opinions may not be perfect, but perfection may raise questions. Encouraging your patients to share their experience will also help you identify areas of improvement.

3. Fine-Tune Operations

Narrowing your focus to just one or two key projects to improve the bottom line of your practice for the year ahead can mean the difference between thriving and teetering on the brink of joining a hospital staff. Maintaining your overhead within a reasonable level and sustaining revenue is the key to running an independent practice. Here are 3 ways to help fine-tune operations:

Re-negotiate contracts with insurance companies. Even the slightest improvement in reimbursement annually can make a difference in the long haul.

Re-connect with dormant patients. Mailings to remind patients you haven’t seen in a while to come in for a checkup helps to keep in touch and communicate with patients. That’s where future revenue lies.

Re-evaluate recurring costs. Billing, invoicing, and customer relationship management software fees can add up quickly, so make sure you are identifying the latest cloud-based technologies to reduce your overall costs.

Schedule a Consultation

Considering space for your medical practice can be challenging with multiple factors influencing your day-to-day operations. Whether you are starting from scratch or in the early stages of planning your move, Boulevard Medical Properties has the expertise and knowledge to help guide you.