Category Archives: Sustainability

Below is the archive of all blog articles related to the category “Sustainability”.

Best Tactics to Improve Morale Around the Office

Running a successful practice can be time consuming and incredibly difficult in the first few years. There are an enormous number of obstacles to overcome in order to begin making real profits and though you might be running a majority of the practice yourself, your employees and partners also make up a large part of what makes the business function at its best. It’s important to foster feelings of contentment, happiness and an overall positive atmosphere between all employees because this will lead to a more collaborative and successful time in the office! Find a wide variety of ways to boost morale in the office with this list of tips and tactics from Boulevard Medical Properties. If you’re looking for a great price on medical office space in Los Angeles, get help from the experts when you call Boulevard Medical Properties today!

Improving Overall Office Morale

While the maintenance of a practice is a complicated and constant job, part of running a successful business is the maintenance of all employees. While some offices have an easier time finding and replacing employees that may quit or be fired, the medical field requires candidates that not only fit the specialty of your practice but can also mix well with the other staff members. It is also significantly harder to train any new staff member and integrate them into your office than it is to retain all employees for years at a time, and because of this, it is necessary to keep overall office morale high. To do this, you will want to make sure that all employees continue to feel needed, appreciated and heard. There are several ways to establish this in your office, and you can choose methods that best fit your personality and the integrity of your office.

If you are concerned about your employees feeling underappreciated or burnt out from work, a great way to help foster a more positive atmosphere is to start building employee relationships outside of the office. Organizing a party or get together away from the practice can be a great way for everyone to relax as a group and bond. When coworkers establish more personal relationships with one another, it can lead to a more enjoyable office atmosphere. If your employees are feeling more discouraged about the kind of work they’re doing, mix up the environment a little to help get the creative mind thinking. Introduce new approaches to daily routines and ask for suggestions and feedback from employees about things they like and dislike, as well as ideas about what new additions could be introduced into each work day. Allowing your employees to feel like they are not just at work to earn money fosters a passion for doing good work and being great every day. Find medical office space in Los Angeles that allows you to do great work each day when you let the professionals at Boulevard Medical Properties help you sign your next lease.

No matter what new approach you choose to boost office morale, the most important aspect to anything you do is making sure the gesture is authentic, and fosters feelings of job fulfillment in your employees. Feeling needed, creative and listened to is incredibly important to people who care about their work and engaging with them to achieve a job contentment means that they will be loyal to you, and they will do great work for you. Always make sure your team is in the best office possible when you contact Boulevard Medical Properties. We will make sure you love your new medical office space in Los Angeles, so your business and employees can thrive!

How to Effectively Stock Your Medical Office

Finding an amazing place for your medical practice is the first step, but there is so much more to do to create an attractive environment for your patients once the space is selected. Here are some pointers to make sure that your medical office space is properly stocked, so that you are attracting as many patients as possible. Let’s not forget that without a location for your medical practice, none of this matters, so be sure to find the best medical office space in Los Angeles. Boulevard Medical Properties is here to help you with that medical office space and can help you find the foundation that the rest of your practice will build off.

Medical Office Checklist

The task of stocking your medical office may seem daunting, but here is a helpful checklist to get you going on the right path while staying organized. Speaking of being organized, the first things that you will want to obtain are items that will make your practice more standardized and give you the ability to handle patients smoothly. Setting up appointment scheduling software, billing software, electronic health record software, and any other organizational software will give you the ability to make sure everything runs according to plan. Be sure to train your staff on the software and the proper organizational flow. Telephones and emails are pretty important at the beginning too because your patients need to be able to communicate with you if anything is going to get set up. Many medical offices would benefit from having some type of faxing component, whether an old school fax machine or one that works through email. Furniture for your waiting room, examination rooms, offices, and other areas is a must at the beginning as well. Finally, examination equipment and medical supplies will fill out the rest of the space and make allow you to effectively treat patients.

Organization is Key

It is easy to become overwhelmed, and possibly let stress take over during the stocking process. The best way to combat this is by being organized, and using detailed lists to track your progress. First, brainstorm with your team about all the things you can think off the top of your head that will be needed, and compile them into a list. Next, organize that list from most important to least important, as well as most difficult to obtain to easiest. This will help you realize which things need to be sought first, and what can be saved for later. Finally, give everyone a copy of the list, and as things come up, add it to the list. Meeting together once a week to get status reports and list updates helps everyone be on the same page. One thing that you do not need to worry about is finding the best medical office space in Los Angeles for your practice. Boulevard Medical Properties will take care of this step for you and make sure that you find the perfect space for your practice without having to spend all your time searching.

How Being Organized and Properly Stocked will Help Your Practice

By effectively stocking your medical practice, you create an environment where patients feel safe and taken care of. This will help you retain and attract patients better. Being organized and prepared gives you the ability to have a fully trained and efficient staff that will instill trust in your patients from the moment they enter your space. This also gives you the ability to reach out to patients with upcoming appointments to confirm with them, as well as follow up with patients who recently had an appointment. Creating patient satisfaction is much easier when everything in your office runs smoothly.

No matter what type of medical practice you have, being prepared and properly stocked is best for your business. Boulevard Medical Properties is here to help you find the perfect medical office space in Los Angeles so you can begin stocking it now. Contact us today by clicking here.

Involving the Pharmacist with Your Team

If you are running a medical practice, it may be a good idea to begin bringing on your own pharmacist connection and forego utilizing an outsourced company when your patients need medications filled or updated. There are several benefits that can come from having your own personal, committed pharmacist, and if your patients are utilizing medications frequently enough, it may be a great new step to you creating more revenue for your practice. If your team is expanding and you need a new medical office lease in Los Angeles, contact the professionals at Boulevard Medical Properties today to start finding a great new office space.

Partnering with a Pharmacist for Your Practice

Under normal circumstances, doctors handle only the prescribing of medications, and leave the ordering and filling of the prescription up to the patients. If you decide to begin forming a relationship with a specific pharmacist or technician, there are benefits that can come out of this arrangement. There are several factors that go into properly adding a pharmacist to your roster of physicians, but once the technical aspects have been approved, there are specific things that you should consider when moving forward in this process. The first is the personalities of whoever you choose to involve your practice with. Before signing with a pharmacist, be sure that not only their medical habits are in line with your own, but that you genuinely get along with them. If the relationship is not mostly symbiotic, there may be friction down the line, and you will be working with this person or team for a significant amount of time. Personality tests are often the most important first step in the process of finding the right new pharmacists to partner your practice with.

The next important step in the process is to identify specifically what the role of the pharmacist will be regarding your practice and your patients. If you choose to allow the pharmacist to have a more hands-on role in your business, make sure you map out a clear definition of what that would look like so that no misunderstandings occur in the future. It may also be necessary for your medical practice to inform patients when you begin the process of finding the right pharmacist, and to have open communication with patients when the pharmacist officially begins their duties. When your team begins to expand, don’t get stuck in a building that doesn’t support your growth, expand your medical office lease in Los Angeles to a better space that allows you to focus on the medicine. Call Boulevard Medical Practices today to start looking into better office space solutions now.

If your practice has addressed a real need for a pharmacist, this expansion could be an incredibly beneficial step for your business. The real way to determine how a pharmacist or technician would positively increase your practice is to look at the statistics of a few different business aspects. If you are constantly outsourcing your pharmacy needs for patients, connecting a technician could be a great expansion that could increase your business and your revenue. If prescriptions are not a main aspect of how your practice runs, this expansion may be an unnecessary addition that requires funds you could administer to other areas. Consult your current team members and, if appropriate, your most frequent patients to see if adding this service could increase your business. Find a great new medical office lease in Los Angeles with the team at Boulevard Medical Properties today and start your expansion journey now!

Addressing Employee Burnout

The environment that health care providers work in is full of stressors, especially if you work in the big-city hustle. Working through packed schedules, at a demanding pace, under pressure is not easy on anyone involved. Add to that an inherent high level of emotional intensity, and you can imagine how providers’ fuses get shorter and shorter over time. The result of all this can often be employee burnout.

Clinicians are burning out at increasing rates. Some studies estimate that the burnout rate for clinicians is now over 50%. “Burnout is a long-term stress reaction marked by emotional exhaustion, depersonalization, and lack of sense of personal accomplishment,” according to the Agency for Healthcare Research and Quality.

Addressing physician burnout begins with utilizing creative ways to build a strong team culture in the workplace. In their module on creating team culture, AMA Steps Forward defines ‘Culture’ as “the underlying set of rules and beliefs that determine how everyone in your practice interacts with each other and with patients.”

After you secure you medical office lease in Los Angeles, it’s time to focus on culture. Building strong team culture relates directly to cultivating strong relationships in your practice.

10 Steps to Build Team Culture at Your Medical Practice

1. Diagnosis Before Treatment

Just like you do with your patients, you must first diagnose the state of your office culture before you attempt an intervention.

Anonymous staff surveys are a great way to determine how your staff is feeling about working with your practice. Some good ones to consider include:

2. Hold a Staff Brainstorming Session

Share the survey results in a common area for all employees to consider. Then, set the date for a staff-wide brainstorming session where everyone’s ideas for improvement will be valued. Be considerate of using a combination of approaches, as many people may come up with pieces of great ideas.

3. Write a List of Positive Behaviors

As a group, write a list of commonly agreed upon, positive behaviors that your staff will seek to uphold. The staff agrees to hold each other accountable to these attitudes and actions every day. “This is also an opportunity to reinforce positive behaviors to create an upbeat environment.”

4. Increase Team Communication Opportunities

Teams that have more personal communication perform much better than other teams. For example, rather than just “packing up and heading home” at the end of the day, why not hold a team debrief to go over the good work that happened that day or draw attention to new issues? Other ways to increase employee face-time include:

  • Co-location—seating team members near each other
  • Morning huddles—informal five-to-ten-minute meetings that get the team “on the same page” about clinic workflow for the day.
  • Warm handoffs— making it clear to the patient that their doctor and any other professional in the room are working together on the patient’s behalf. Examples are:

o “A physician introducing the patient to the behavioral health specialist in person and giving a brief synopsis of the patient’s case”
o “The nurse brings the physician into the room and explains to the physician in front of the patient what she has learned about the patient during rooming.”

5. Meet on a Regular Basis

Regular staff meeting improve relationships and productivity, both of which make big differences in your office culture.

6. Offer Professional Development

Give everyone on your staff opportunities to:

  • Take enrichment and advancement classes
  • Get a degree
  • Take on new role in the practice

7. Really Get to Know Each Other

  • Find reasons to celebrate together
  • Host potlucks or take turns cooking for the practice
  • Eat lunch with your co-workers—including people who work “above” and “below” you
  • If you have a medical office lease in Los Angeles with other groups or practices, invite them over for a lunch to build new relationships.

8. Train “Mentors,” not “Managers”

Your team leaders have a huge role to play in setting the tone for your overall practice. “Successful team cultures promote leadership that emphasizes teaching and mentoring over traditional management structures.” To this end, always remember to:

  • Demonstrate humility and show interest in all team members. Everyone has something contribute and there is always something to learn.
  • Strive to teach, coach, and guide with patience and clarity.
  • Teach your staff to give positive, actionable feedback

9. Keep Your Eye on the Ball

Successful practices are always looking for ways to improve. A strong team culture will enable your practice to stay “nimble” in our fast-changing scientific and social environment.

10. Engage with your Patients

Physicians are often so tied to their work that they forget (or don’t know how) to engage with patients on a personal level. Make effective communication a functional part of your office culture by:

  • Creating a one-to-three-question survey that you will administer at checkout. Ask specific questions about areas that your particular practice is trying to address.
  • Decide on who the “right” patients are from your practice and ask them to form a Patient Advisory Council.

o Meetings can be held at whatever frequency works best for you and your members.
o Members can be treated to a nice dinner during meetings, or you can give them gift cards or another token of your appreciation to say thank you.

No matter what your medical specialty, you can find a new medical office lease in Los Angeles with the help of Boulevard Medical Properties. Whether you are expanding to new locations or just starting out on your own, our Property Search tool can help you find the perfect space. From dentists to surgery centers and everything in between Boulevard Medical Properties is your ultimate destination for a medical office lease in Los Angeles. Contact Us Today to Make an Appointment!

Marketing your Dental Practice the Right Way

A targeted marketing plan considers who you are, who you know, and what resources you have at your fingertips. After confirming your dental office lease in Los Angeles from Boulevard Medical Properties, use these tips to market your practice.

Leverage Google to Bring in the Biggest Number of Local Patients

The fact of the matter is, tons of patients are searching Google to find dental practices like yours. Make sure that your website turns up on the first page of search results when people search for a dentist in your location.

Use Google My Business Reviews

Using Google My Business for reviews is “extremely important” for local SEO (search engine optimization) rankings, says Feuza Reis, Director of Social Marketing & Communications for Next Level SEM. High SEO rankings translate to getting your website found online.
Reis recognizes that “getting reviews is not always so easy,” so she recommends services like Customer Lobby to her clients. Customer Lobby has a widget (which you add to your website), and an app (which you add to an iPad and use in-office), to help you request customer reviews.

Target Local Customers with Google AdWords

Google AdWords is an ad creator that promotes your website in search results. It works on a PPC (pay per click) system, meaning that you pay a set amount every time someone clicks on your ad. The price is set by the popularity of the keywords you use.

Google AdWords can be used to geotarget a particular radius around your practice. When you were looking for properties for your practice, you probably used search terms like “dental office lease in Los Angeles.” This is an example of how geotargeting works – businesses focus their ads on clients looking for particular services in specific locations.

Make the Most of your Website

You don’t need to be on every social media channel on the internet, but you do need to keep your website up-to-date. Attract new clients while retaining and satisfying your current patients by actively engaging your audience. Consider your website an extension of your dental office lease in Los Angeles – except this online “office” is equipped to welcome any potential client, from anywhere in the world! You can use it to build a reputation, among other important functions.

Post Videos of yourself Answering Common Patient Questions

One great way to engage clients is to post video content. You can easily film yourself (or have a dental assistant film you) with a smart phone, and make short videos discussing common patient questions and concerns. This will help visitors to your website get to know you and feel more comfortable with you before they make their first appointment. It will also make your current patients feel engaged and attended to.

Initiate a ‘Best Smile Contest’

Here is something you can do to give your patients a chance to show off how your work together has improved their lives. They can send in pictures of their new and improved smiles to be posted on a special page on your website. If you want, you can even create public voting, and have your website visitors pick a winner of the ‘Best Smile Contest’!

Engage your Community with a Blog

Adding a blog to your website is an important way to keep things fresh. You can blog as little or as often as you choose, but you should aim for regular posts that your clients can look forward to. You choose the topics – they can alternate between updates about your practice, patient or staff profiles. news and updates about dentistry, or general useful knowledge to educate your patients.

Another thing you can do with your blog is host “guest posts” from local businesses. In this manner you can trade posts with them, with each of you posting on each other’s blogs, and reaching a whole new audience of each other’s customers. This may work especially well if your businesses are related – for example, doctors, dentists, and orthodontists who wish to share networks.

Dental Office Lease in Los Angeles

No matter what your medical specialty, Boulevard Medical Properties understands how much your patients mean to you. Whether you’re just starting out on your own, or looking to expand your practice, we will always help you put your best foot forward to create welcoming and efficient spaces for you to serve your clients. Contact us today for an appointment!

Places You Can Save Money Within Your Practice

Building your own medical practice is quite the investment. Hopefully, you’ve been able to get your plans off the ground without a hitch. Reaping the profits and benefits of your hard work can be the most satisfying feeling in the world, which is why it’s imperative that you continue to promote smart financial decisions in every aspect of your practice.

At Boulevard Medical Properties, we know better than anyone how difficult it can be to sustain smart spending without having to cut corners. From negotiating rent from your medical office space for lease, to developing a permanent and trustworthy team, there’s a lot of aspects of running a medical practice that can be heavy on your wallet.

But don’t give up hope; try these money-saving tips to see where you can best relocate your budget to prevent you from having to sacrifice anything.

1. Download the Software

One way for you to stay ahead while also saving money on hard labor is to install the latest and greatest software programs that can make running your practice a whole lot easier. Many medical facilities use different types of software to help streamline administrative tasks, hold patient records, access valuable information and even set up plans with insurance companies without you having to do any of the work.

This is a great way to save money on having to hire more outside help just to perform some menial, continuous tasks. Let the computer do it instead!

2. Outsource Your Professional Work

Having a full-time administrative staff for things such as marketing, design, professional outreach, and more can cause the corridors to become quite a bit crowded. Don’t be afraid to outsource your work to remote or freelance professionals who you can depend on.

Many professionals hire website managers or graphic designers from third-party companies to help you get everything set up without getting in the way. This will also help you to save the money from having to pay another full-time, in-house professional.

3. Hire Interns

Make sure your staffing schedules and policies are as efficient as possible. If you need to, set an overtime limit and make sure that everyone is receiving a regular late. Tell your employees that it’s okay for them to go home early. If you need to get some administrative tasks done around the office, consider hiring interns. Many of them can provide work for low rate or even free costs while in association with their schools or staffing agencies.

In the long run, this can shave quite a few dollars off your quarterly expenses. By keeping a tight schedule and helping everyone keep track of their hours, you can reduce your own stress instead of worrying about what future expenses might be thrown your way.

4. Work as a Team

When in doubt, it’s never a bad idea to ask your team members what they think. Getting multiple different insights can help you discover some money-saving ideas that you may not have thought about before. Each employee experiences their job in a different way, and they might be a lot more privy to a financial expenditure than you.

Listen to your team, bounce ideas back and forth, and see what you all come up with – the money saving tactics might surprise you!

Medical Office Space for Lease

At Boulevard Medical Properties, we specialize in helping you find the best medical office space for lease in your area. Whether you are starting out small, or you are expanding on an existing practice, we have the tools, resources, and experience to help you out where it matters most. For more financial tips, feel free to contact us online or give us a call at (818) 882-5700 today.

Best Strategies to Market and Promote your Practice

After you have found the best medical office space for lease and opened your practice, your marketing goals are simple: You want to capture the greatest number of new patients while retaining as many existing patients as you can. It goes without saying that we live in an information-overloaded, short attention-spanned society. So, how do you break through the noise, rise above the crowd, and shine? You create a targeted marketing plan that considers who you are, who you know, and what resources you have at your fingertips.
For more information about office space in Los Angeles and running your medical practice, get in touch with Boulevard Medical Properties today.

Building a Strategic Marketing Plan

French writer Antoine de Saint-Exupery was quoted as saying, “A goal without a plan is just a wish.” These words apply to success in marketing, too! Marketing is a business strategy and must be planned as such.

Branding

Patients have as many options for healthcare services and providers as you did when you were searching for the best medical office space for lease (a lot). If you don’t want to “look” the same as everybody else you must establish a well-differentiated, unique, and memorable brand by creating a value proposition.

A value proposition is a statement of the value you promise to deliver. It should always do three things:

  1. Explain how you will solve your patients’ problems or improve their situation.
  2. Deliver specific benefits.
  3. Tell the ideal patient why they should patronize your medical practice and not the competition’s.

Some classic examples of value proposition themes that work are:

  • “Best Quality”: Do you hold yourself to the highest standards? Can you claim to provide a higher quality service than your peers? Do you have proof of this?
  • “Best Bang for your Buck”: Do you provide excellent service at reasonable prices? Is your practice geared towards being affordable to the average family?
  • “Luxury and Aspiration”: Do you perform cosmetic procedures such as elective surgery or cosmetic dentistry? Even if you don’t, you might fit into this category if you offer VIP service or treatment!
  • “Must-Have”: Do you provide a service your market cannot live without? Are you necessary? This category can work for many medical professionals.

Online and Social Media Marketing

Your website and other internet resources are underutilized methods of getting and retaining patients. Here are some tips on how you can focus your marketing power online.

Your Website

The goals for your website are that it be simple, modern, and easy to understand. Placing a large “Schedule an Appointment” button on several pages of your site makes it easy for patients to reach you.

Social Media

By far the most important social media channel to be on is Facebook. It has quite simply become ingrained in our culture and our daily lives, no matter our ages. Create an official Facebook page to share content that informs and educates your patients. If you don’t know where to start, try posting answers to some patient questions.

Reviews and Testimonials

What people say about you online counts. To manage this, make it a practice to ask your patients to post about their experience at the end of each visit. This will usually be on a website like Yelp, but you may also have a “Testimonials” page on your website where they can post.

Email Marketing

Collect all your patients’ email addresses so you can send them appointment reminders and updates. Use a service like Mail Chimp or Constant Contact to streamline your messaging. You should aim to communicate with your clients at least once per month.

Guerilla Marketing

Guerilla marketing practices are known to be modern, effective, and cheap. They involve promoting your practice in unconventional ways with a small budget.

Plan an Event

Identify your target market – pregnant women, retirees, parents – and plan a public event at your practice with that audience in mind. The event allows potential patients to meet you and your staff, see your office, and ask questions. For example, a dermatologist might offer a free skin cancer screening at an open house and book regular office appointments at the event.

Be Available to the Media

Newspaper and TV reporters are always looking for health experts to speak up on the health story of the day. Consider what areas your practice specializes in and put yourself out there as a knowledgeable source. This can not only put your name in the minds of prospective patients but also lend you credibility.

Referral Marketing

Many medical practices and specialties rely on referrals from other practitioners. Referrals can also come from current patients or even your own staff. Ultimately, referrals from any source are based on strong relationships.

Referrals from other physicians and their staff come from being secure in the knowledge that the patient will be taken care of, and the timeliness of reports back to the referring physician.

Further, you must educate and empower your employees to be ambassadors of your practice. “A happy medical assistant who loves her job and knows the high level of customer service your practice offers will want to sing your praises,” says Marlee Ward, President of Rx MD Marketing Solutions.

Similarly, your patients can be a powerful marketing force. Just as they do with their favorite restaurant or a reliable bank, your patients will share their experiences at your office with their family and friends. Take advantage of that with a patient loyalty program: If your office offers elective procedures, you could give a discount to those who refer you – such as 50% off laser treatments.

Choose Boulevard Medical Properties to find the best medical office space for lease in Los Angeles! Our dedicated team of expert real estate professionals will help you locate the perfect space, navigate lease negotiations, and guide you all the way through design and construction. For more information, call 818-882-5700 or contact us online!

Balancing Form and Function in Your Medical Office

Your medical office needs to serve various purposes. First, it needs to be functional as that is where you treat your patients. Second, it needs to be a space where patients feel safe and cared for. If you satisfy both criteria, your patient base will be loyal, and referrals will come easy. But how do you know if you are providing the most balanced environment for your patients and your business? Read on to learn the tips to keep your medical office humming efficiently and productively.

For assistance finding the right medical office space in Los Angeles to help your practice thrive, get in touch with our experts at Boulevard Medical Properties to secure prime real estate in a competitive market.

Patient Perspective

The best way to see how your office is perceived is to look at it from your patient’s perspective. Come in through the waiting room and really look at your space. Check out the flooring or carpet, the furniture and the lighting; even take a deep breath and take in the smell. Is anything worn or off about the space right from the entrance?

Next, walk the halls and pay the same attention to the reception desk, exam rooms, storage and business areas. How easy is it to find what you need? How does it look from a patient’s point of view? Is it worn down or cold? Or is it inviting and soothing? Are your supplies where you need them? If you have already noticed things you want to change, then a redesign is probably in your near future.

Looking Good and Improving Efficiency

How you design your space can either impede or optimize practice flow. It really is possible to design a space that not only makes a positive impression on your patients but can also improve your efficiency. Putting patients at ease in potentially stressful situations and making sure they don’t wait unnecessarily is key. Make sure you are considering any bottlenecks that happen with the doctors and staff, so you can get creative and make sure your re-design addresses these issues.

Next, make sure your supplies are where you need them. As yourself, how many steps do I take to get what I need? Your supplies, equipment and staff should be easily accessible. Work out a realistic flow so you aren’t having to go to various locations to get what you need. Always take your staff and patients into account. For example, does your office staff have to walk across the office or into another room to make a copy of the patient’s insurance card? Why not make the investment and install a desktop copier right at the check-in counter? Think of how much time this would save as each patient is checked in.

You also need to consider whether you need a complete re-design or simply an update in some areas to achieve the efficiency and flow you are looking for. Sometimes, even slight changes can make a dramatic difference and don’t necessarily need to break your budget. And you might even conclude after a serious evaluation of your space, that you have outgrown your current space and may need to look at a new location.

Medical Office Space in Los Angeles

There is a lot to consider as you look at re-designing the office space for your medical office space in Los Angeles. And if you decide that more office space is needed, a smart piece of due diligence would be to contact Boulevard Medical Properties now and schedule a consultation. Our Boulevard team has the knowledge and expertise to point you in the right direction and get you into a space that works for your organization. The bottom line is that when you positively impact function and form, you benefit and so do your patients.

Getting More Patients Through your Front Door

Are you putting enough effort into your online marketing? 76% of patients use hospital sites and 52% use health information sites when researching specific health information, such a condition they or someone they know may have. This study highlights the importance of online resources when it comes to finding a doctor, dentist, hospital, nursing home, etc. Even still, using your website and other internet resources is an underutilized method of getting more patients. For more on securing your medical office lease in Los Angeles, contact Boulevard Medical Properties today.

1. Your Website

The priorities for your website are to be simple, modern, and easy to understand. Your patients should easily know how you can help them, and you should make it easy for them to say yes to being helped. Have a very large, prominent, “Schedule an Appointment” button on several pages on your site.

Also, you should offer a “lead generating asset” that establishes you as the authority in your field. This could be something like a “Cost of Braces Calculator” or “Guide to Eating Out After Bariatric Surgery.”

2. Social Media

There are so many social media channels. Which should you be on? The answer is simple – Facebook. It has over 2 billion users and it has become ingrained into most people’s lives, young and old.

You can create an official Facebook page where you post updates about your practice, share testimonials, and share content that informs and educates your patients about your specialty. If you’re looking for content to post, start with questions you get from your patients.

3. Online Advertising

Google AdWords is a pay-per-click advertising service which is part of what is called Search Engine Marketing (SEM.) Basically, you can “buy” certain words and phrases that people search for on Google. Whenever someone types in your word or phrase, your listing will show up at the top of the results page. According to Geonetric, 81% of people click on a sponsored link when looking for health information, which could be crucial for gaining attention for your facility.

4. Reviews and Reputation Management

A Pricewaterhouse Cooper survey revealed that 42% of people viewing health information on social media look at health-related consumer reviews and referrals of specific treatments or physicians. The bottom line is, people will be writing about you online, and what they say counts.

How can you manage this? First off, you obviously want to try to garner as many positive reviews as you can. To this end, have a brief discussion with patients at the end of your appointments to find out if they were satisfied. Then, kindly ask them to leave you a review on your preferred social media channel. This will usually be Yelp, but you could also be set up to host reviews directly on your website. You can also offer incentives for reviews. For instance, a dentist can give away toothbrushes with their yelp link printed on them as a reminder to post.

5. Email Marketing

Collect email addresses from all your patients to send appointment reminders and updates. It is very important to sign up for a mass email service such as Mail Chimp or Constant Contact to streamline your messaging. With these services, you can not only compose emails but also send newsletters, articles, and blog posts to a broad audience. Aim to communicate with your clients at least once per month. Send them relevant healthcare information that they may find helpful, educational, and informative.

Make sure you give people the option to sign up for emails on your website and have this prominently featured in some way (such as a pop-up.)

6. SEO (Search Engine Optimization)

SEO is how you show up in a search without paying for an ad (it’s also called “organic results” or “ranking.”) Using SEO is how you optimize a website for sites like Google, Bing, Yahoo, etc. to get in front of relevant people.

5 SEO MUST HAVES:

1) Mobile Responsive – your site must be easy to use on a mobile phone.
2) Secure- if you don’t have an https site (rather than http) your visitors might receive a warning message that will make them leave your website.
3) Fast- 53% of people will leave a website if it’s too slow to load.

Medical Office Lease in Los Angeles

No matter what your specialty, Boulevard LA knows finding the right medical lease in Los Angeles for your medical practice is important to you. Our team of expert real estate professionals are committed to working with you through the term of your lease to make sure your practice flourishes in our community of medical professionals. Contact Us today!

When are the Least and Most Productive Hours of the Day?

Have you ever tried to focus on a task only to find your attention waning? We’ve all been there, and it’s not entirely your fault if you can’t seem to get anything done. When it comes to productivity, motivation is only a part of the equation. You have to listen to your body to know which times you’re going to be most productive.
For more information on successfully running a medical practice and finding the perfect medical office lease in Los Angeles, contact the experts at Boulevard Medical Properties.

Working with Your Ultradian Rhythm

Most of us are familiar with the Circadian Rhythm, the 24-hour cycle when we shift between wakefulness and sleep. Within the cycle are shorter blocks of time when we feel most productive.

It’s called the ultradian cycle—the time when we should spend more time doing the most important tasks of the day.

What does the ultradian cycle have to do with productivity?

The ultradian cycle is a 90-minute block of time when we experience heightened focus. Since our concentration is the highest during this time, it makes sense to do the most important tasks of the day. Tasks that require critical thinking, problem solving, and strategizing are best tackled during this time.

After the 90-minute sprint, you can still do some more work, but your focus will be on a slump. This is the best time to schedule routine work and other tasks that do not require a lot of thinking.
As the ultradian cycle does not come at the same time for everyone, it helps to know when heightened concentration ebbs and flows. Here’s how you can determine the most and least productive hours of your day:

1. Create an energy map

Night owl or early bird? We sometimes use this as basis for when we’re most productive. But this leaves a lot of room for error (and disappointment) as it doesn’t reflect when your energy and focus are at their highest.

To find out when you are most likely to get things done, record your energy and concentration levels in hourly intervals. You can use either a journal or spreadsheet for recording your data. Do this for a couple of weeks—you will eventually see a pattern that reflects your most and least productive days.

2. Identify when to perform your tasks

Which of your daily activities require the most concentration? Which activities can you perform on autopilot? The secret to becoming productive is working in sprints. During this time, you can combine critical-thinking tasks and low-energy activities to make the most of the 90-minute ultradian window. Schedule tasks that don’t require much energy after the challenging ones.

3. Create a tentative plan for the upcoming week

Every Friday, draft a schedule of your to-dos for the following week. Write down all the things you want to accomplish and assign them on a specific day. For example, you do a lot of creative thinking on Tuesdays at 10am. Schedule your most challenging activity at this time. Since you know from your energy map when your energy and focus are highest, take advantage of these hours to increase your productivity.

Expect interruptions to happen

Being productive comes at a different time for everyone, so it’s important to know when your ultradian cycle is. As much as you’d like to maximize your 90-minute work sprint, the reality is that interruptions are likely to happen during this time.

The bottom line is that productivity is more about learning how to work smarter. While you can’t force concentration, you can schedule your most challenging activities at a time when distractions are the lowest; making sure that it intersects with the time when your energy and focus are highest.

Medical Office Lease in Los Angeles

The Boulevard Investment Group helps medical professionals find the ideal medical office lease in Los Angeles for their practice. Get in touch today to find the perfect space for your office.