Are you putting enough effort into your online marketing? 76% of patients use hospital sites and 52% use health information sites when researching specific health information, such a condition they or someone they know may have. This study highlights the importance of online resources when it comes to finding a doctor, dentist, hospital, nursing home, etc. Even still, using your website and other internet resources is an underutilized method of getting more patients. For more on securing your medical office lease in Los Angeles, contact Boulevard Medical Properties today.
1. Your Website
The priorities for your website are to be simple, modern, and easy to understand. Your patients should easily know how you can help them, and you should make it easy for them to say yes to being helped. Have a very large, prominent, “Schedule an Appointment” button on several pages on your site.
Also, you should offer a “lead generating asset” that establishes you as the authority in your field. This could be something like a “Cost of Braces Calculator” or “Guide to Eating Out After Bariatric Surgery.”
2. Social Media
There are so many social media channels. Which should you be on? The answer is simple – Facebook. It has over 2 billion users and it has become ingrained into most people’s lives, young and old.
You can create an official Facebook page where you post updates about your practice, share testimonials, and share content that informs and educates your patients about your specialty. If you’re looking for content to post, start with questions you get from your patients.
3. Online Advertising
Google AdWords is a pay-per-click advertising service which is part of what is called Search Engine Marketing (SEM.) Basically, you can “buy” certain words and phrases that people search for on Google. Whenever someone types in your word or phrase, your listing will show up at the top of the results page. According to Geonetric, 81% of people click on a sponsored link when looking for health information, which could be crucial for gaining attention for your facility.
4. Reviews and Reputation Management
A Pricewaterhouse Cooper survey revealed that 42% of people viewing health information on social media look at health-related consumer reviews and referrals of specific treatments or physicians. The bottom line is, people will be writing about you online, and what they say counts.
How can you manage this? First off, you obviously want to try to garner as many positive reviews as you can. To this end, have a brief discussion with patients at the end of your appointments to find out if they were satisfied. Then, kindly ask them to leave you a review on your preferred social media channel. This will usually be Yelp, but you could also be set up to host reviews directly on your website. You can also offer incentives for reviews. For instance, a dentist can give away toothbrushes with their yelp link printed on them as a reminder to post.
5. Email Marketing
Collect email addresses from all your patients to send appointment reminders and updates. It is very important to sign up for a mass email service such as Mail Chimp or Constant Contact to streamline your messaging. With these services, you can not only compose emails but also send newsletters, articles, and blog posts to a broad audience. Aim to communicate with your clients at least once per month. Send them relevant healthcare information that they may find helpful, educational, and informative.
Make sure you give people the option to sign up for emails on your website and have this prominently featured in some way (such as a pop-up.)
6. SEO (Search Engine Optimization)
SEO is how you show up in a search without paying for an ad (it’s also called “organic results” or “ranking.”) Using SEO is how you optimize a website for sites like Google, Bing, Yahoo, etc. to get in front of relevant people.
5 SEO MUST HAVES:
1) Mobile Responsive – your site must be easy to use on a mobile phone.
2) Secure- if you don’t have an https site (rather than http) your visitors might receive a warning message that will make them leave your website.
3) Fast- 53% of people will leave a website if it’s too slow to load.
Medical Office Lease in Los Angeles
No matter what your specialty, Boulevard LA knows finding the right medical lease in Los Angeles for your medical practice is important to you. Our team of expert real estate professionals are committed to working with you through the term of your lease to make sure your practice flourishes in our community of medical professionals. Contact Us today!
Have you ever tried to focus on a task only to find your attention waning? We’ve all been there, and it’s not entirely your fault if you can’t seem to get anything done. When it comes to productivity, motivation is only a part of the equation. You have to listen to your body to know which times you’re going to be most productive.
For more information on successfully running a medical practice and finding the perfect medical office lease in Los Angeles, contact the experts at Boulevard Medical Properties.
Working with Your Ultradian Rhythm
Most of us are familiar with the Circadian Rhythm, the 24-hour cycle when we shift between wakefulness and sleep. Within the cycle are shorter blocks of time when we feel most productive.
It’s called the ultradian cycle—the time when we should spend more time doing the most important tasks of the day.
What does the ultradian cycle have to do with productivity?
The ultradian cycle is a 90-minute block of time when we experience heightened focus. Since our concentration is the highest during this time, it makes sense to do the most important tasks of the day. Tasks that require critical thinking, problem solving, and strategizing are best tackled during this time.
After the 90-minute sprint, you can still do some more work, but your focus will be on a slump. This is the best time to schedule routine work and other tasks that do not require a lot of thinking.
As the ultradian cycle does not come at the same time for everyone, it helps to know when heightened concentration ebbs and flows. Here’s how you can determine the most and least productive hours of your day:
1. Create an energy map
Night owl or early bird? We sometimes use this as basis for when we’re most productive. But this leaves a lot of room for error (and disappointment) as it doesn’t reflect when your energy and focus are at their highest.
To find out when you are most likely to get things done, record your energy and concentration levels in hourly intervals. You can use either a journal or spreadsheet for recording your data. Do this for a couple of weeks—you will eventually see a pattern that reflects your most and least productive days.
2. Identify when to perform your tasks
Which of your daily activities require the most concentration? Which activities can you perform on autopilot? The secret to becoming productive is working in sprints. During this time, you can combine critical-thinking tasks and low-energy activities to make the most of the 90-minute ultradian window. Schedule tasks that don’t require much energy after the challenging ones.
3. Create a tentative plan for the upcoming week
Every Friday, draft a schedule of your to-dos for the following week. Write down all the things you want to accomplish and assign them on a specific day. For example, you do a lot of creative thinking on Tuesdays at 10am. Schedule your most challenging activity at this time. Since you know from your energy map when your energy and focus are highest, take advantage of these hours to increase your productivity.
Expect interruptions to happen
Being productive comes at a different time for everyone, so it’s important to know when your ultradian cycle is. As much as you’d like to maximize your 90-minute work sprint, the reality is that interruptions are likely to happen during this time.
The bottom line is that productivity is more about learning how to work smarter. While you can’t force concentration, you can schedule your most challenging activities at a time when distractions are the lowest; making sure that it intersects with the time when your energy and focus are highest.
Medical Office Lease in Los Angeles
The Boulevard Investment Group helps medical professionals find the ideal medical office lease in Los Angeles for their practice. Get in touch today to find the perfect space for your office.
If your business is looking for office space but you aren’t sure how much you will need or you can’t find a space that is the right fit, you might want to consider sharing some office space. It might seem like an inconvenient concept but there are some advantages that could save you money and increase your productivity.
Perhaps the greatest benefit, especially if you are running a small business or you’re a lone proprietor, is the low overhead that comes from sharing the load with others. Community spaces offer some nice perks including space for networking, meetings and even some quiet space if that is what you require. You aren’t responsible for the full share of the rent, electricity, office furniture, cleaning costs, security, etc. You can budget appropriately and not have to worry about any unforeseen expenses.
Sharing office space also allows you to take advantage of an existing technology infrastructure rather than setting up your own. Technology can be an expense that is just out of reach for some small business owners so utilizing a shared space can be a great solution. Many shared spaces have on-site IT support so you can get up and running quickly and you have the help you need if something goes wrong. You can concentrate on your work instead of the costly infrastructure.
Another perk is the advantage of a short lease. Many shared spaces offer a variety of flexible options to choose from, especially if you only need the space for a few months or you grow quickly and need to make an adjustment. You typically don’t have to make a long-term commitment that could tie you to a lease that could end up costing you more in the long run.
Choosing to share some office space can also provide you with added security. Most spaces have some type of entrance technology that can track who has access and who comes and goes. And some buildings even have around-the-clock desk security. This can provide you and any of your employers with some peace of mind that the environment is safe.
Another benefit of sharing office space is the networking conversations that come from sharing a communal space. Getting to know those who share your space could provide some great partnerships and collaborative opportunities. For example, if you are a marketing professional, you might find yourself sharing a space with a graphic designer or web site designer. You can create a team of professionals to collaborate with on specific projects without having to actually hire a full-time staff.
Mentors, Resources and High-Level Collaboration
Some shared spaces have ties to local universities offering workshops, mentoring and other collaborative perks. Shared spaces also can provide inexpensive or free parking, conference and meeting space with long distance phone and internet access, office supplies like printers, scanners or copiers which can be expensive to purchase on your own, as well as a mailing address and even a receptionist in some locations.
Sharing an office space can help you to have a professional look as you start your business and allow you to develop some potentially beneficial partnerships. Another great benefit to consider is the fact that you will have some room to grow. You can form your team and have the space to develop in the way that best works for you.
Finding the Right Medical Office Lease in Los Angeles
If you are looking for the right space for your medical office, contact Boulevard Medical Properties now and schedule a consultation. The Boulevard team has the knowledge and expertise to point you in the right direction and get you into a medical office lease in Los Angeles that works for your practice.
Most people are aware of conserving energy at home. This can usually be somewhat self-serving to avoid a large electricity bill. However, all too often, conserving energy in the workplace is rarely considered. This is often overlooked without some push from management. Given how many hours most people spend in the office each week than at home, the amount of energy used is significantly higher than the typical amount of energy used at home. For more information about finding the right office space in Los Angeles for your practice, contact Boulevard Medical Properties to learn about our custom move-in process.
Unless mandated by upper management, you may not be able to make everyone at the workplace comply, but you can always do your part and start a movement to encourage other coworkers to follow.
Below are just some ways that you can conserve energy at the office.
One of the simplest ways to conserve energy is to turn off the lights when you leave for an extended period of time. If you’re the last person to leave the office, or if you have a private office, simply turn off the lights when you leave. It’s that simple. If you leave for your lunch break, you can also do the same. If you have decision-making power with respect to the design and systems within the office, considering having motion-censored light switches. This will turn lights on and off automatically depending on activity and use of a particular room. Again, any little way to conserve energy will help.
A variety of office electronics, including computers, printers, monitors, copy machines, refrigerators and many other appliances and office equipment, are available with Energy Star certification. These electronics are newer and typically use less power than older, non-certified models.
It’s not uncommon for people to leave electronics at the office on. This includes monitors, computers, printers, copy machines, fans, coffee machines and other electronics that don’t need to run while you are away. If you absolutely must leave your computer on, at the very least turn your monitor off and make sure that you have energy saving options set up for your computer to sleep when not in use.
Turn Up the Heat
It’s a known fact that many offices are kept on the cool side intentionally. This is done not only in an effort to keep employees alert and working efficiently, but it can also help keep germs and bacteria from lingering and any IT person knows the importance of keeping servers and equipment in a cool space. However, in an effort to conserve energy, if your office is unnecessarily frigid, see what can be done to bump the thermostat up a little. Also, check and see if your thermostat is set up on a schedule for the off-hours.
Windows and doors can be a huge energy suck, letting air flow in and out when you may otherwise be expending a great deal of energy to keep cool (or warm). By making sure that your windows and doors seal properly, you will help to conserve energy. There’s even Energy Star certified windows that will help to conserve energy inside the office.
Cloud vs. Server
Many medical and law offices are moving to a cloud-based practice. Where there was once a great deal of paper and need for computer and server equipment, many are finding it far more efficient and eco-friendly to set up their practice with the intention of being cloud-based. By doing so, you will not only eliminate the need for a ton of storage space for files and paperwork, but you will save a great deal of energy needed to back up systems and files on a computer server.
Office Space in Los Angeles
If you are in the medical field and are looking to establish an eco-friendly or “green” practice, then look no further. At Boulevard Medical Properties, we have assisted several practitioners in all areas of setting up their office space in Los Angeles. From expansion, lease negotiation, construction, and design, we can help! Contact us today at 818.882.5700 or contact us online.
There is no arguing that first impressions matter. Whether you are meeting a new patient face-to-face or when there is a new client walking into your office for the first time, you want to make sure that you and your office look presentable. In addition to a well-designed office, you want to make sure that your medical office is impeccably clean as well. A simple cleaning won’t cut it as you want to keep your office sterile and prevent the spread of infectious diseases. Keep your office clean to keep your office efficient.
Keeping your office clean should be top of mind, and it doesn’t have to be difficult. Here are some ways to stay on top of your office’s cleanliness:
Depending on your area, there are likely many cleaning services there that specialize in cleaning medical offices. You can look one up online using online review websites, or simply ask another health professional in the area if they can recommend a good one. A cleaning service has many benefits over cleaning your office yourself.
A great advantage to using a cleaning service is that it will save you and your staff time – thoroughly cleaning a medical office is not a quick task. You can also trust the cleaning service to clean every nook and cranny of your office that you might miss. However, make sure to be in communication with the cleaning service about any areas that need extra attention. They also should not be your office’s sole source of cleaning; you need to keep your office clean and sterile during the day as well (more on that next).
Guidelines for Staff
Your office will also need to be kept clean and sterile throughout the day, so make sure to clearly communicate cleanliness guidelines with your staff. Rooms will need to be cleaned after each patient, hands will need to be washed constantly, and more:
• When spills happen, clean them up as soon as they occur. Don’t let whatever spilled sit on the floor, and remember to use appropriate cleaning products.
• In exam rooms, use disposable paper and wipe down with disinfectant when needed.
• Regularly check the restrooms to make sure they are clean and tidy. Replace toilet paper and even use a disinfectant germicidal solution in toilet bowls during the day.
• Doorknobs and light switches get dirty too! Remember to clean with a disinfectant regularly.
• After each patient and before seeing a new one, make sure to wash your hands.
• Make sure that gloves are disposed of properly in infectious waste containers.
• Establish safe biohazard waste practices. Clean and disinfect any areas that come in contact with biohazards immediately and dispose of any biohazardous material in the proper receptacle.
• Keep employee areas clean too. Make sure that your staff keep their workspaces clean and uncluttered. Also make sure the breakroom is cleaned after every use, and remember to clean out the fridge at least once a week.
• Have the right cleaning tools and supplies on hand, and make sure your staff knows how to use them. It’s best to keep them in the same place so that everyone knows where they are.
• If a patient alerts you to a problem area, make sure to clean it immediately.
• If necessary, create a checklist for your staff. Remembering what to clean and when can be easy to forget.
No patient wants to go to a doctor’s office and question the cleanliness. Make sure to keep your office clean, sterile, uncluttered and smelling nice to prevent the spread of infectious diseases and to create a nicer environment for your client.
Boulevard LA specializes in custom, state-of-the-art medical and dental office space in Downtown Los Angeles. They have worked with clients like Quest Diagnostics, USC Fertility and Perinatal and nonprofit community clinics. Because they understand that every practice is unique, they can provide a custom space for your office.
Running a successful practice in today’s ever-competitive environment can be challenging for even the most qualified professionals in the medical field. From constant technological advances to complex changes in healthcare laws, it seems that healthcare professionals need to be more vigilant than even to become and remain profitable. In order to attract and retain patients while expanding your practice, here are 3 tips to get you started.
1. Focus on the Front Desk
A successful practice starts with patient satisfaction — both in terms of creating a positive first impression when a patient first checks in, and building a strong online reputation. The person at the front desk is the face of the practice. He or she can make a life-long patient or a one-time patient based upon how they meet and greet. Here are three ways to strengthen your focus on the front desk.
Evaluate Personnel. The front desk personnel should welcome patients in a family-friendly manner and have the skills to simultaneously handle insurance verification and accept co-payments in an organized way. Invest time in finding personnel who combine soft skills and deftness in multitasking.
Streamline Intake Before Patients Arrive. Customer satisfaction starts at registration and the waiting room. The less time patients spend in your waiting room, the happier they are likely to be with their visit. To make sure their appointment stays on schedule, ask them to download and compile intake forms or use a secure system where they can submit the information online to save time. Many practices risk hurting patient satisfaction because they don’t organize their schedules properly.
Strong Financial Controls in Place. Reconciling the co-payments with what gets deposited in the bank regularly helps you stay on track and identify discrepancies. This process instills a strong financial control in place and can identify monetary loss and theft early on.
2. Connect & Engage on Social Media
Even if you have no time to tweet your latest medical insights, it’s important to pay attention to what patients are saying about you on review sites such as Healthgrades, Yelp, and Yodle. With today’s advancements in medical technology and media, the relationship with the patient doesn’t end with the procedure or with checkout. Connecting and engaging with your patients on social media continues to foster patient satisfaction and understanding of their experience. It’s less about the doctor and more about the experience.
To help you get started, here are two ways to master social media:
Designate a point person. Medical practitioners need to build a “brand” that is known in the community. You can achieve this in a variety of ways, from blogging to interacting with your patients on social media, and doing radio and TV interviews. If you can’t do it yourself, find someone to assist you — be it one of your staff or an outside agency.
Ask for reviews. Asking your patients to post a review on a social site is not awkward. Framing the value proposition carefully can make it easier. To facilitate this process, many medical practices print cards to have their team hand out to patients. They might invite their patients to share an unbiased review of their experience. Their honest opinions may not be perfect, but perfection may raise questions. Encouraging your patients to share their experience will also help you identify areas of improvement.
3. Fine-Tune Operations
Narrowing your focus to just one or two key projects to improve the bottom line of your practice for the year ahead can mean the difference between thriving and teetering on the brink of joining a hospital staff. Maintaining your overhead within a reasonable level and sustaining revenue is the key to running an independent practice. Here are 3 ways to help fine-tune operations:
Re-negotiate contracts with insurance companies. Even the slightest improvement in reimbursement annually can make a difference in the long haul.
Re-connect with dormant patients. Mailings to remind patients you haven’t seen in a while to come in for a checkup helps to keep in touch and communicate with patients. That’s where future revenue lies.
Re-evaluate recurring costs. Billing, invoicing, and customer relationship management software fees can add up quickly, so make sure you are identifying the latest cloud-based technologies to reduce your overall costs.
Schedule a Consultation
Considering space for your medical practice can be challenging with multiple factors influencing your day-to-day operations. Whether you are starting from scratch or in the early stages of planning your move, Boulevard Medical Properties has the expertise and knowledge to help guide you.
A greener workplace can mean a lighter ecological footprint, as well as a healthier and more productive place to work. Reduce, Reuse, Recycle and, now, Repair and Rethink, sustainability can come in the form of telecommuting to small adjustments within your medical practice. Bottom line – simple steps you and your practice can take today can save money and decrease its impact on the planet.
1. Redesign the Work Space
Creating an eco-friendly medical office space in which you work has limitless possibilities. Start by investing in good furniture, good lighting, and good air. Furniture can be manufactured from recycled materials as well as recyclable. Incandescent bulbs can be replaced with compact fluorescent or LED desk lamps that use minuscule amounts of energy.
Open space to natural daylight as a free source of lighting for the office, where applicable. This can also improve productivity and satisfaction among both your staff and visiting patients. Workspace air quality is also key. Good ventilation and low VOC paints and materials will create high air quality and keep everyone happy, as well as healthy – a key benefit in a medical setting.
Of course, certain industry requirements may mean such changes can’t be utilized in every section of your practice, but working them in where possible is a worthy investment.
The greenest paper is no paper at all. Keep things digital and dematerialize whenever possible. The more you do electronically and/or online, the less you need paper. Keep files on computers instead of in file cabinets. Review and analyze data onscreen rather than printing them out. Send emails instead of paper letters and documents.
3. Switch to Eco-Purchasing & Practices
Purchase environmentally friendly paper with high post-consumer content and chlorine-free bleach. Remember recycled paper uses a great deal of energy, water and chemical resources in its processing. Practice double-sided printing, and reuse boxes and shredded waste paper as packing material.
4. Use Green Materials
Some paper use can’t be avoided, so opt for recycled paper and envelopes. Materials such as pens and pencils can also be made of recycled materials, and refillable pens and markers are recommended over disposable ones. Use biodegradable soaps and recycled paper towels or cloths in the bathroom and kitchen. Switch to biodegradable cleaners for the custodial staff, and buy in bulk so that shipping and packaging waste are reduced. Reuse the shipping boxes, and recycle where possible.
5. Reduce Energy Use
Use energy-efficient equipment such as those certified by the Energy Star program. Simple ways to do reduce energy include:
Turn down the thermostat at night and on weekends if you’re practice closes then.
Set your central air a few degrees higher, and your heater a few degrees lower.
Use energy-efficient light bulbs or fluorescent lights.
Turn off computers and other electronic equipment when not in use.
Ensure the windows and exterior doors are sealed.
Use motion sensors or timed lighting for unoccupied rooms.
6. Unplug & Turn Off
Turn off everything you possibly can before you leave each day. Encourage this behavior among your staff and lead by example. Unplug or turn off electronics in the office when you close up for the day.
7. Encourage Eco-Transportation
If possible, try to locate your medical property close to public transit. Provide bicycle storage and change rooms, and encourage teleconferencing and e-conferencing. These adjustments can encourage your peers to minimize gas waste by carpooling, biking, or walking.
8. Lunch Time
Brighten up the dining space by rethinking lunch time. Encourage everyone to bring in reusable containers; join them in placing large orders (more efficient than many separate ones); and provide reusable plates, utensils, and napkins for convenience.
9. Remove Waste Wisely
Recycling is the best way to remove waste wisely. Set up recycling bins next to disposable bins in convenient spots for employees and patients. Keep each bin clearly labeled.
Finding an Eco-Friendly Medical Office
Maintaining an eco-friendly medical office can be made easier by deciding on a rental property that has already been built with eco-friendliness in mind. To explore the possible options throughout Los Angeles and its surrounds, contact us today.